Americas Demand Strategist

IBM

Austin, TX

Full Time

Senior

16 days ago

Job Description

About the Role

The Demand Strategist is a growth marketing leader responsible for designing and optimizing the end-to-end customer journey to drive pipeline and revenue. This role combines strategic planning, cross-channel execution, and performance optimization, all aligned with IBM's business objectives. The focus is on leading the Data platform demand strategy for the Americas, integrating campaign design and demand generation strategies for both end user clients and Partners, including collaboration with Global Demand Strategists to ensure effective engagement through tailored content, programs, and sales enablement.

Key Responsibilities

Translate business goals into actionable demand generation strategies.
Understand customer personas, including IBM partners, and map out omnichannel journeys.
Collaborate with product marketing and content teams to align messaging and offers.
Design tailored journeys for priority audiences, including the partner ecosystem, ensuring alignment with IBM's Partner objectives.
Drive demand plans across channels (digital, social, media, email), including partner-specific campaigns.
Coordinate with cross-functional teams to ensure consistent execution.
Integrate partner audience strategies into overall campaign execution and support geo and field teams in partner enablement.
Analyze marketing performance across all audience segments, including partners.
Identify opportunities to improve reach and impact of partner-focused campaigns.
Feed insights back into planning to continuously improve ROI and pipeline impact.

Requirements

Strategic thinking
Omnichannel marketing
Cross-functional collaboration
Partner marketing strategy
Data-driven decision-making
Customer and partner journey mapping

Working at IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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