Analyst - Demand Generation

Freshworks

San Mateo, CA

Full Time

Senior

150k-215k

26 days ago

Job Description

About the Role

We are seeking a highly skilled and analytical Analyst, Demand Generation Performance to join our Demand Generation Marketing team. This role will work closely with the Marketing Operations and Analytics team and Demand Generation team to analyze data, extract actionable insights, and support strategic decision-making. The ideal candidate will have a strong ability to interpret data, create predictive models, and identify trends that drive marketing success.

Key Responsibilities

Collaborate with the Marketing Analytics team to analyze demand generation performance data, providing actionable insights and recommendations.
Build and run correlation models, propensity-to-buy models, and ROI models to assess program effectiveness.
Identify high-performing programs and surface trends to inform strategy.
Interpret complex datasets to weave a clear, compelling narrative that highlights key findings and supports strategic decision-making.
Partner with Marketing Operations to develop and maintain relevant dashboards for demand generation performance tracking.
Support weekly, monthly, and quarterly performance reviews with detailed data insights and reporting.
Work closely with Demand Generation leadership and functional teams to understand data requirements and ensure alignment with business objectives.
Analyze and identify linkages and interactions between component parts of the overall demand generation system.
Take ownership of data-driven projects, ensuring successful planning, budgeting, execution, and completion.
Partner with team leadership to ensure collective accountability for quality, timelines, and deliverables.

Requirements

Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field; advanced degree preferred.
7-10 years of experience in marketing analytics, demand generation, or a related role.
Strong proficiency in data analysis tools (e.g., SQL, Excel, Tableau, Power BI) and statistical modeling.
Experience building and running predictive models (e.g., correlation models, propensity-to-buy models).
Proven ability to synthesize complex datasets into clear insights and narratives.
Exceptional communication and storytelling skills, with the ability to present to both technical and non-technical audiences.
Strong project management skills, with a track record of delivering high-impact initiatives on time and within budget.
Collaborative mindset with experience working across cross-functional teams.
Experience in B2B SaaS or technology industry is a plus.

Nice to Have

Experience in B2B SaaS or technology industry.

Qualifications

Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field; advanced degree preferred.
7-10 years of relevant experience.

Benefits & Perks

Base salary range of $149,600-$215,050 USD plus variable compensation.
Multiple options for dental, medical, vision, disability, and life insurances.
Equity and ESPP programs.
Flexible PTO, flexible spending accounts, commuter benefits, and wellness benefits.
Adoption and parental leave benefits.

Working at Freshworks

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion, and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities, and the business.

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