Local Marketing and Demand Specialist

About the Role

Key Responsibilities

• Writing and editing persuasive content such as white papers, blogs, social media posts, webinars, and event materials for email campaigns and other channels.
• Managing campaign and content calendars and executing end-to-end campaign activities.
• Outlining and optimizing landing pages, LinkedIn lead generation forms, and campaign funnels.
• Nurturing and handing off sales leads with appropriate content.
• Tracking, analyzing, and reporting KPIs across web, email, paid, organic social, and events.
• Maintaining accurate data within CRM systems like Salesforce, auditing for inconsistencies, and performing A/B tests and audience segmentation.
• Coordinating brand-enhancing initiatives such as forums, customer reviews, mailers, merchandise, and referral programs.
• Supporting event planning and promotional outreach, as well as product launches and branding efforts.
• Creating and maintaining marketing assets including sales decks, white papers, and case studies.
• Partnering with sales to ensure tools are aligned with funnel stages and messaging.
• Leveraging CRM, Salesforce, and AI-enabled tools to streamline marketing automation, lead scoring, and data management.

Requirements

• 3-5 years of experience in marketing, demand generation, and/or marketing operations.
• B2B marketing experience is crucial.
• Hands-on experience with marketing automation and CRM systems, preferably Salesforce.
• Familiarity with data hygiene practices and database record management.
• Experience outlining landing pages, forms, and email workflows.
• Ability to analyze data and convert it into actionable insights.
• Strong writing and editing skills for persuasive content.
• Experience with campaign management and analytics tools.
• Ability to work collaboratively in a team environment.

Nice to Have

• Higher-education industry experience is preferred but not required.
• Experience with AI-enabled tools for personalization and automation.

Qualifications

• Formal educational qualifications are not explicitly specified but implied experience in marketing roles.

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan, dental, vision, and term life insurance.
• Discount prescription program, critical illness, accident, and tele-behavioral health benefits.
• 401(k) plan.
• Sick leave where applicable by law.
• Paid holidays, and potential access to Employee Stock Purchase Plan based on tenure.