Demand Generation Specialist

About the Role

Key Responsibilities

• Plan, execute, and optimize multi-channel demand generation campaigns to drive pipeline and revenue growth
• Research and evaluate conferences and events, building a comprehensive calendar to ensure SMG has a meaningful presence at high-impact industry events
• Support the creation and promotion of webinars, newsletters, and other campaign content
• Assist in the development and execution of creative assets including email templates, videos, social media graphics, and landing pages
• Leverage AI tools to enhance campaign performance and improve content creation workflows
• Help align and integrate marketing initiatives across all our ICPs, ensuring messaging and outreach resonate with diverse audiences
• Partner cross-functionally with content, product marketing, and sales teams to ensure messaging consistency and alignment
• Provide performance reporting, analysis, and recommendations for continuous improvement

Requirements

• A creative yet analytical mindset—you love building campaigns and measuring their impact
• 2-4 years of demand generation or growth marketing experience, preferably in a B2B SaaS environment
• Strong event planning and execution skills—including identifying event opportunities, managing logistics, coordinating pre- and post-event promotions, and representing the brand in external settings
• Ability to collaborate with vendors, internal stakeholders, and sales teams to ensure successful event outcomes and ROI
• Comfort working in a fast-paced, evolving environment with shifting priorities
• Ability to manage multiple projects and deadlines with attention to detail
• Outstanding communication skills and collaborative approach
• Experience with design tools and video creation/editing platforms
• Familiarity with AI tools that enhance campaign production or performance

Nice to Have

• Experience using HubSpot and/or Salesforce
• Outreach or similar Sales Execution platform familiarity
• Previous ABM platform experience

Qualifications

• Experience with developing creative assets including email templates, videos, social media graphics, and landing pages
• Ability to leverage AI tools to enhance campaign performance and content creation workflows

Benefits & Perks

• Remote first company (fully remote)
• Unlimited PTO
• Tech provided
• Work hard, have fun environment
• Values-driven culture with collaboration and co-creation
• Inclusive and diverse work environment