Analyst, Demand Generation Performance

About the Role

Key Responsibilities

• Collaborate with the Marketing Analytics team to analyze demand generation performance data, providing actionable insights and recommendations.
• Build and run correlation models, propensity-to-buy models, and ROI models to assess program effectiveness.
• Identify high-performing programs and surface trends to inform strategy.
• Interpret complex datasets to weave a clear, compelling narrative that highlights key findings and supports strategic decision-making.
• Partner with Marketing Operations to develop and maintain relevant dashboards for demand generation performance tracking.
• Support weekly, monthly, and quarterly performance reviews with detailed data insights and reporting.
• Work closely with Demand Generation leadership and functional teams to understand data requirements and ensure alignment with business objectives.
• Analyze and identify linkages and interactions between component parts of the overall demand generation system.
• Take ownership of data-driven projects, ensuring successful planning, budgeting, execution, and completion.
• Partner with team leadership to ensure collective accountability for quality, timelines, and deliverables.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field; advanced degree preferred.
• 7-10 years of experience in marketing analytics, demand generation, or a related role.
• Strong proficiency in data analysis tools (e.g., SQL, Excel, Tableau, Power BI) and statistical modeling.
• Experience building and running predictive models (e.g., correlation models, propensity-to-buy models).
• Proven ability to synthesize complex datasets into clear insights and narratives.
• Exceptional communication and storytelling skills, with the ability to present to both technical and non-technical audiences.
• Strong project management skills, with a track record of delivering high-impact initiatives on time and within budget.
• Collaborative mindset with experience working across cross-functional teams.
• This role requires an in-office presence 3 days/week (Tuesday-Thursday).
• Experience in B2B SaaS or technology industry is a plus.

Nice to Have

• Experience in B2B SaaS or technology industry.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field.
• Advanced degree is preferred.

Benefits & Perks

• Base salary range of $149,600-$215,050 USD plus variable compensation.
• Multiple options for dental, medical, vision, disability, and life insurances.
• Equity and ESPP programs.
• Flexible PTO, flexible spending accounts, commuter benefits, and wellness benefits.
• Adoption and parental leave benefits.