Analyst, Digital Marketing

Amadeus

San Jose, CA

Full Time

Mid Level

3 days ago

Job Description

About the Role

Become an integral part of the greater media department within Amadeus. Our Web/SEO team is exclusively focused on the creation & SEO optimization of customer websites and their organic traffic generation. We work alongside our website implementation team to develop & launch new websites and also collaborate with our Digital Media team to strategically align on SEM/SEO deployment. The Digital Marketing Data Analyst will play an integral role within the Digital Marketing team by delivering accurate Analytics insights for the company, the team, and our high-value clients. They will focus on optimizing organic website growth by collecting, analyzing, and processing data to help drive product and customer delivery decisions. In addition, the analyst will work alongside Digital Media, Web, and Product teams to conduct data analysis that helps improve our clients' web e-commerce conversions.

Key Responsibilities

Deliver digital marketing services for a portfolio of independent hotels and mid groups with active Amadeus websites.
Deploy monthly SEO optimizations for your assigned portfolio.
Work alongside the project management team during the website build process - ensuring new client websites launch fully optimized.
Implement Google Analytics tracking, data analysis, and best practices for our clients' analytics setup.
Deliver Web Analytics reporting for your client portfolio by using Google Analytics, Google Tag Manager, Google Data Studio, Google Search Console, and other tools (Bing Webmaster Tools, SEMrush, Screaming Frog, MOZ, etc).
Communicate and manage concerns from clients or other stakeholders by proactively problem-solving.
Troubleshoot tracking issues in GA4.

Requirements

Bachelor's Degree in Digital Marketing, Marketing or Hospitality.
3+ years of experience in Digital Marketing and SEO.
2+ years of experience in Web Analytics, GTM, and Google Analytics.
2+ years of experience in hospitality.
Knowledge of Digital Marketing, Web Analytics, SEO, Paid Media, Content Marketing.
Basic understanding of programming languages such as HTML, CSS, and other relevant coding languages.
Familiar with a Design process and have a basic understanding of UX and Usability & Design tools.
Proficiency in English and Spanish.
Excellent communication skills, both internally and externally.
Ability to anticipate risks and take appropriate action.
Role model in all aspects of Digital Marketing skills.
Experience working with cross-functional teams to complete digital marketing/website projects.

Nice to Have

Experience with Google Analytics setup and usability.
Hospitality industry knowledge.

Qualifications

Bachelor's Degree in Digital Marketing, Marketing or Hospitality.

Benefits & Perks

Competitive remuneration, individual and company annual bonus, vacation and holiday paid time off, health insurance, and other benefits.
Professional development through online learning hubs with technical and soft skills training.
Opportunity to work in a diverse and inclusive workplace at a top travel technology company.
Flexible working model.

Working at Amadeus

At Amadeus, you will find a critical mission and purpose—powering the future of travel. The company has a truly global DNA, fostering a diverse and inclusive community that values learning, trust, and reliability. Amadeus promotes a caring environment that supports both professional and personal growth, offering attractive rewards and a flexible working model. The organization is committed to leveraging diversity to drive innovation and collaboration, and strives to be a leader in Diversity, Equity, and Inclusion in the tech industry.

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