ANALYST DIGITAL MARKETING

Daikin

Denver, CO

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Digital Marketing Analyst is responsible for designing, testing, and analyzing digital data and contributing to the energy company's digital marketing strategy by delivering insights, managing and supporting optimization efforts, and analyzing data for improved analytics capture, design opportunities, and actionable recommendations.

Key Responsibilities

Learn current and new systems in social media, CRM and event management (such as sprout social, meta, linkedin).
Develop, copy, manage development and results of social media content.
Manage content and campaigns for Marketing Automation system.
Manage content and campaigns for Sales Enablement technology platform.
Establish deadlines and coordinate internal and external resources required to meet those deadlines.
Manage end-to-end assigned digital projects.
Identify opportunities to use technology to enhance digital communications.
Gather, analyze, and interpret a wide variety of digital media performance data and KPIs to identify trends, root causes, and indicated actions.
Provide recommendations for all digital platforms.
Develop new ideas and sell these projects to the executive team.
Provide support to internal and external end users.
Assist with other projects as assigned.

Requirements

Hands-on experience with online marketing tools and practices.
Excellent customer relationship management skills.
Excellent verbal and written communication skills.
Strong analytical and project management skills.
Established knowledge of digital marketing strategies and execution best practices.
Strong analytical skills (including well versed in Microsoft Excel) and experience reporting and data analysis.
Experience with digital technology such as CMS, Ecommerce, Marketing Automations, CRM, PIM, and APIs (ideally Sitefinity).
Must be tech-savvy, collaborative, intrinsically motivated and a continuous learner.
Ability to manage multiple projects and strong organization skills.
Strong questioning and listening skills, an analytical mindset, business acumen, and creativity.
Basic understanding of HTML and CSS markup.
2-4 years proven working experience in digital marketing.
BS/BA in Marketing, Advertising, Business, Management or related digital degree and credentials.

Nice to Have

Experience with Sitefinity or similar digital platforms.
Experience in energy or related industries.

Qualifications

BS/BA in Marketing, Advertising, Business, Management or related digital degree.

Working at Daikin

The company provides equal employment opportunity to all employees and applicants regardless of race, color, religion, creed, national origin, citizenship, veteran status, disability, medical condition, genetic information, marital status, sex, pregnancy, age, sexual orientation, gender, political affiliation, or any other characteristic protected by law. The company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities.

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