Analyst, Digital Media - Social Content and Community Management

About the Role

Key Responsibilities

• Engage daily with members and prospects across TikTok, Instagram, Facebook, Twitter, YouTube, and Reddit.
• Write on-brand, timely, and authentic responses that make people feel seen.
• Support social listening and real-time monitoring to identify moments that matter.
• Create response libraries for campaigns, FAQs, and trending topics.
• Collaborate with internal teams to escalate and respond to emerging member issues.
• Surface community insights and social trends to help inspire future content.
• Concept, shoot, and edit short-form videos for platforms like TikTok and Reels.
• Participate in brainstorms and pitch culturally relevant ideas for social.
• Help bring our "Expect Something Special" mindset to life through creative storytelling.
• Source and feature UGC and community-driven stories across channels.
• Maintain asset libraries and organize content for reporting and re-use.

Requirements

• A digital native who knows the difference between a trend and a meme.
• A sharp writer who can shift tone depending on platform and moment.
• Passionate about social media as both a creative outlet and a brand-building tool.
• Organized and able to manage multiple priorities in a fast-paced environment.
• Curious and eager to learn from a top-tier team.
• Comfortable shooting and editing video using a smartphone or basic tools.
• Bachelor's degree in marketing, business, or related area and experience in marketing or related area OR 2 years' experience in digital media planning and execution.
• 1-3 years of experience in social media, community management, or content creation.
• Experience with social media publishing and moderation tools (Sprinklr, Sprout, etc.).
• Strong understanding of platform nuances and content best practices.

Nice to Have

• Experience in digital marketing (for example, affiliate marketing, display advertising).
• Working with cross-functional teams.

Qualifications

• Bachelor's degree in marketing, business, or related area and experience in marketing or related area OR 2 years' experience in digital media planning and execution.

Benefits & Perks

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U education benefit program covering tuition, books, and fees.