Social Media Manager

Figma

San Francisco, CA

Full Time

Senior

1 day ago

Job Description

About the Role

As Figma's Social Media Manager, you'll collaborate with a growing team of brand and social marketers to up-level our social presence on channels around the world. As an IC, your focus will be on combining a deep understanding of community building with platform-level strategy as well as copywriting and ideation abilities to enable best-in-class social first moments. We are at a unique inflection point at Figma as we've expanded from a one-product, one-region presence to a multi-product, global company. How we show up on social is crucial for navigating this transition, and it's a unique opportunity to lead, take thoughtful risks and build something special. This is a full-time role that can be held from one of our US hubs or remotely in the United States.

Key Responsibilities

Partner with a growing team of brand marketers, with an emphasis on accelerating our always-on social content and activations
Further develop our voice for @Figma, inclusive of a clear framework that can inform prioritization and content
Nurture and shape engagement across priority social channels, growing both the breadth and depth of Figma's communities to enable durable growth
Define and evangelize an approach for social ideation, one that can be applied across multiple product lines, audience types and brand moments (evergreen and tentpole)
Embed deeply with cross-functional teams, proactively delivering subject matter expertise and social insights to elevate our cross-functional work
Present ideas and recommendations, inspiring confidence via compelling presentations that excite, influence and accelerate strategic growth
Collaborate to proactively develop, map and implement copy and content across all of Figma's social channels

Requirements

5+ years working in digital/social marketing with experience managing communities and social channels, designed to appeal to multiple audience types and personas
Proficiency for turning social data into actionable insights at both a content and campaign level, with a proven track record of identifying unexpected or untapped opportunities
Proven ability to concept and drive the development of high profile social activations, including leading cross-functional brainstorms and working sessions
Adept at crafting and refining social copy and creative, pairing platform-level best practices with deep situational expertise to create campaigns and content optimized for specific brand moments
Experience nurturing and growing complex social communities; experience managing across multiple personas and/or product lines preferred
Proven ability to lead through collaboration, inspiring confidence across cross-functional partners at all levels through subject matter expertise, diplomacy, and executive presence

Nice to Have

Experience managing across multiple personas and/or product lines

Working at Figma

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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