Analyst, eCommerce

About the Role

Key Responsibilities

• Gather and analyze keyword, competitive, and level research necessary to build new campaigns
• Responsible for gathering necessary data for plan development
• Build keyword and product campaigns across retail programs
• Present recommendations and incorporate client feedback to campaign proposals
• Build flowcharts and load authorized buys in Prisma after campaign approval
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Traffick approved plans for retail partners
• Perform quality assurance of all campaign components prior to launch
• Monitor and maintain campaign budgets, pacing, and bid adjustments to hit client KPIs
• Proactively advocate for campaign adjustments based on performance trends
• Monitor campaign performance and competitor landscape
• Develop and implement optimizations and testing plans
• Pull and analyze data to inform campaign reporting and develop strategic insights
• Build clear, concise, and cohesive quantitative analyses with strong data visualization
• Participate in client status and reporting calls, including presenting reports
• Maintain monthly billing cycle, including invoice tracking, buy actualization, and billing drafts
• Resolve billing discrepancies in partnership with client strategy and billing teams
• Learn relevant tools for reporting, analytics, and competitive analysis
• Develop strong working relationships with client teams and partner agencies
• Establish professional rapport with sales representatives and media vendors
• Demonstrate creativity and agility in problem solving
• Work closely with manager to establish priorities and manage workload
• Ensure timely delivery of all work and successful completion of training and certifications

Requirements

• Some Commerce/paid media experience preferred
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables) required
• Knowledge of Amazon, Walmart, Target platforms is a plus
• Experience with AMS platform, AAP platform, Criteo, and/or Google Ads is a plus
• Familiarity with Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting (e.g., Clavis or EDGE), and tools like ComScore or Hitwise is a plus
• Excellent written and verbal communication skills
• Ability to prioritize and organize projects
• Ability to accurately perform media math principles
• Demonstrates initiative and a collaborative attitude

Nice to Have

• Knowledge of additional platforms such as Criteo or Google Ads
• Experience with Amazon Retail Analytics (ARA) and digital shelf reporting tools
• Additional experience in digital media or analytics

Qualifications

• Educational background not explicitly specified, but experience in paid media and proficiency in Excel are required

Benefits & Perks

• Medical coverage, dental, vision, disability, 401(k), and paid time off
• Parental and family care leave
• Tuition reimbursement
• Flexible time off
• Inclusive and equitable benefit programs