Director of Media

About the Role

Key Responsibilities

• Develop full-funnel, performance-driven media strategies inclusive of media mix, budget allocation, audience architecture, creative strategy and measurement in collaboration with internal and external partners.
• Lead all aspects of the end-to-end execution of paid media campaigns from briefing and planning to optimization and reporting across paid search, paid social, and programmatic channels (Display, Video, OTT, Audio, Native, DOOH).
• Continuously supervise and refine media performance to drive subscriber acquisition and retention while improving KPI efficiency and ROI.
• Manage cross-functional processes with product, analytics, and brand marketing to align performance strategies with broader business objectives.
• Identify and implement emerging platforms, tools, and trends to improve media efficiency.
• Experiment with innovative approaches to drive breakthrough performance across digital channels.
• Design and implement A/B testing frameworks for creative and channel optimizations.
• Act as a media subject matter expert, advising internal teams on best practices, trends, and innovations.
• Lead internal education on the evolving media landscape and new technologies.
• Represent Bloomberg Media's media expertise in external settings with partners, agencies, and industry events.

Requirements

• 7+ years of experience in performance marketing and full-funnel campaign development, execution and reporting.
• Data-driven with a strong background in data analysis, incremental testing, and understanding of metrics such as CPA and LTV.
• Experience across digital channels including Paid Social, Paid Search and Programmatic.
• Sophisticated knowledge of analytics tools such as GA4, Tableau, or other reporting platforms.
• Collaborative, persuasive, and comfortable working cross-functionally at all levels.
• Experienced in managing media agencies and vendor relationships to deliver outcomes.

Qualifications

• Experience in performance marketing and full-funnel campaign development.
• Proficiency with analytics and reporting tools such as GA4 and Tableau.

Benefits & Perks

• Salary range of $155,000 - $210,000 USD annually plus benefits and bonus.
• Comprehensive and generous benefits plan including medical, dental, vision, short and long-term disability, 401(k) with match, life insurance, wellness programs, paid holidays, paid time off, and incentive compensation.