Director of Performance Marketing

About the Role

Key Responsibilities

• Creating and implementing comprehensive performance marketing strategies, including customer journeys, to achieve key business objectives like customer acquisition, engagement, and retention.
• Overseeing the financial planning, execution, and optimization of marketing campaigns across various channels, including paid search, social media, display, and email.
• Leading, developing, and engaging a high performing team of performance marketing professionals, fostering a data-driven, results-oriented, and values-based culture.
• Allocating and managing marketing budgets across different channels and global regions to maximize ROI and ensure alignment with business goals.
• Monitoring and analyzing key performance indicators (KPIs), identifying areas for improvement, and making data-driven recommendations to optimize campaign performance.
• Working closely with other departments including sales, regional marketing, product development, and ecommerce to align strategies and leverage insights for growth.
• Staying ahead of digital trends, technologies, and competitive activity to keep the brand ahead of the marketplace.

Requirements

• 8+ years of marketing or related experience with 4+ years in performance marketing, preferably in consumer goods or durable products.
• Proven success leading retailers and/or manufacturers with strategic and measurable marketing across multiple channels including social, digital, and ecommerce.
• Bachelor's degree in marketing or related field.
• Ability to develop and execute long-term performance marketing strategies and manage multiple priorities effectively.
• Proficiency in analyzing data, interpreting KPIs, and making data-driven decisions.
• Ability to lead, motivate, develop, and maximize performance of a professional marketing team.
• Strong knowledge of various digital marketing channels and platforms.
• Approachable with the ability to collaborate and influence cross-functionally.
• Effective communication skills to convey complex analyses and recommendations.
• Ability to manage and optimize marketing budgets effectively.
• Adaptability and problem-solving skills to respond to changing market conditions.

Nice to Have

• Experience in consumer goods or durable products space.
• Experience leading several teams within a business unit or entity.
• MBA or other relevant advanced degree.

Qualifications

• 10+ years of experience in marketing or related fields.
• 5+ years of experience leading a team of professionals.

Benefits & Perks

• Full benefits package including medical, dental, vision insurance.
• 401(k) plan.
• Paid time off and wellness days.
• Hybrid work schedule.
• Work environment fostering collaboration and community.
• Learning and development opportunities.
• Employee discounts.
• Disability, life, pet insurance, parental leave.