CORP PERFORMANCE MEDIA MANAGER

About the Role

Key Responsibilities

• Manage and optimize performance media creative strategies to drive business growth and meet performance metrics.
• Oversee agency development and execution of tactical plans aligned with Kroger's investment principles and best practices.
• Partner with internal and cross-functional teams to advance MMM learnings and identify the right mix of targeting and creative personalization at scale.
• Manage performance media creative tactical briefs and audience/version mapping for internal creative teams.
• Facilitate performance creative reviews with cross-team collaboration including site experience, digital communications, lifecycle marketing, creative, brand marketing, and agency teams.
• Oversee high-velocity testing plans for Integrated Media, ensuring holistic testing across channels and documenting learnings.
• Guide agency’s tactical plan development and optimizations to ensure alignment with media strategy and business goals.
• Identify and surface new media innovation opportunities and socialize performance results with stakeholders.
• Develop and present media reports and presentations to relevant teams and leadership.
• Manage projects, monitor progress, report to leadership, and address roadblocks to ensure organizational support.

Requirements

• Bachelor's Degree.
• 3+ years of experience with performance media, including at least 1 year working with paid search and product feeds.
• Results-oriented with the ability to manage change and complexity, and a rapid learner.
• Effective at managing multiple tasks and priorities in a fast-paced, collaborative environment.
• Strong analytical, decision-making, and detail-oriented skills.
• Excellent oral, written, presentation, diplomacy, and time management skills.
• Proficient in Microsoft Office.

Nice to Have

• 5+ years of experience with performance media, with 3+ years driving eCommerce retail growth through paid search and shopping.
• Grocery retail experience.
• Experience standing up and maintaining product feeds.
• Experience managing performance media creative strategies and optimizations.
• Ability to leverage data and audience insights to guide media approach.
• Experience collaborating with creative and brand marketing teams on testing and innovation.
• Experience developing media presentations and reports for stakeholders.

Qualifications

• Educational background includes a Bachelor's Degree.

Benefits & Perks

• Comprehensive healthcare coverage including medical, dental, vision, and prescription plans.
• Flexible scheduling with paid time off, holiday, and sick pay.
• Free counseling and confidential financial tools through Employee Assistance Program and Goldman Sachs Ayco.
• Associate discounts on purchases including food, travel, and technology.
• Up to $21,000 in tuition reimbursement through Continuing Education program.
• Industry-leading training programs and diverse career pathways.