Campaign Manager

BlackArrow

New York, NY

Full Time

Mid Level

75k-92k

1 day ago

Job Description

About the Role

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. As a Campaign Manager, Cross Platform Activation, you will be responsible for executing marketing campaigns on various platforms for paid search, social media, and retail media. This role involves a combination of data analysis, creative problem-solving, and cross-team collaboration to ensure campaign success and client satisfaction. You will be a key player in optimizing performance, driving efficiencies, and contributing to the development of best practices within the department.

Key Responsibilities

Serve as a subject matter expert in paid search and social media marketing.
Execute campaigns on different platforms, including Google Ads, Meta, TikTok, Walmart Connect, and LinkedIn.
Ongoing management of campaign performance, delivery, and profitability across search and social platforms.
Analyze data and implement optimization tactics to execute advertising campaigns based on client objectives.
Develop actionable insights and make recommendations to the internal Client Services team.
Monitor and analyze reporting on a frequent basis to ensure optimal delivery and performance of campaigns.
Contribute to the development of best practices for the Cross Platform Activation team.

Requirements

1 to 4 years of experience in campaign management of paid search and social media advertising, or at least 4 years of relevant professional work experience (e.g., Operations, Technology, Finance, Economics, Engineering, etc.).
College degree in Marketing, Business, Economics, Mathematics, Computer Science, Statistics, or a related field.
Ability to thrive in a fast-paced and high-growth work environment.
Strong understanding of auction-based media buying and campaign optimization tactics.
Ability to translate business concepts into online marketing strategies, and vice versa.
Team player with strong communication and collaboration skills.
Fluent in Excel

Qualifications

College degree in Marketing, Business, Economics, Mathematics, Computer Science, Statistics, or a related field.

Working at BlackArrow

Cadent is an Equal Opportunity Employer committed to supporting all employees with a focus on Inclusion & Diversity. The company values generational diversity, promotes engagement through active employee resource groups, and supports greater innovation through representation of all groups of individuals within the company and externally.

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