Analyst II, Sports Marketing
DraftKings
Job Description
About the Role
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. As an Analyst II on our Sports Marketing Analytics team, you'll use data to improve the performance of DraftKings' reach channels, like TV, audio, influencer, affiliate, and more, for our Sportsbook product. You'll focus on optimizing spend, measuring effectiveness, and providing insights that shape strategy and drive growth. Through cross-functional collaboration and analytical problem solving, you will enable teams across our organization to make smarter, better, and faster decisions.
Key Responsibilities
- Analyze performance across reach channels and recommend optimizations to improve ROI.
- Build and maintain dashboards and reports that empower marketing teams with clear, actionable insights.
- Support testing strategies through strong statistical analysis and experimentation.
- Collaborate with marketers and stakeholders to solve complex problems and shape channel strategy.
- Present findings to partners across the business to influence decisions.
Requirements
- Bachelor's or advanced degree in Mathematics, Statistics, Engineering, Computer Science, Business Analytics, or another relevant discipline.
- At least 2 years of business analytics experience, preferably with exposure to compliance, technology, consulting, and/or e-commerce industry.
- Knowledge of statistical methods, predictive modeling (e.g., OLS, Logistic regression), data analysis, and working with large datasets.
- Knowledge of SQL/Snowflake, Python, and Tableau.
- Comfortable in a fast-paced, results-driven environment.
- Ability to maintain stakeholder relationships and deliver concise technical insights to a varied audience.
Nice to Have
- Experience with compliance, technology, consulting, and/or e-commerce industry.
Qualifications
- Bachelor's or advanced degree in relevant discipline.
- Minimum of 2 years of business analytics experience.
Benefits & Perks
- US base salary range of $76,800.00 - $96,000.00 USD, plus bonus, equity, and benefits.
- Guidance through the process of obtaining a gaming license if required.
Working at DraftKings
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, we value innovation, collaboration, and a results-driven environment. We support our team members with guidance and opportunities for growth within a dynamic, fast-paced setting.
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About DraftKings
Website
draftkings.com
Company Size
5001-10000 employees
Location
Hoboken, NJ
Industry
Spectator Sports
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