Digital Marketing Analytics Lead

Adobe

Lehi, UT

Full Time

Senior

106k-223k

1 day ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The Digital Marketing Analytics Lead will serve as a strategic partner to the Digital Demand Generation organization, driving insights and performance optimization through data and innovative measurement methods.

Key Responsibilities

Drive strategic analytics initiatives to improve the efficiency and impact of our global digital marketing spend with a focus on our paid and owned channels
Lead weekly performance inspection reviews with the digital marketing team, investigating strategic shifts and providing recommendations
Combine qualitative and quantitative insights to drive channel and customer-segment level insights that inform targeting, creative optimization and budget allocation strategies
Own the relationship with the Digital Media and Demand Journey leaders, influencing marketing strategy and roadmap priorities
Mentor and guide junior analysts to provide impactful insights and improve the overall quality of analysis

Requirements

Degree in Marketing, Statistics, Business Administration or other relevant fields
7+ years of experience in a marketing analytics role in a B2B environment, including with Account-Based Marketing motions
Experience with SQL and Data Visualization Tools (Tableau, PowerBI etc.)
Deep understanding of digital and offline marketing strategies, funnel optimization, engagement metrics and customer lifetime value optimization, and familiarity with marketing measurement frameworks like MTA, MMM, incrementality testing, A/B and multivariate testing
Proficient in paid media tracking technologies like UTM frameworks, Adobe Launch, Adobe Analytics, pixels, and conversion APIs across platforms including Meta, LinkedIn, and Google Ads
Demonstrated experience supporting Digital Demand Generation functions to drive strategic insights and performance improvement
Strong communicator with a strategic attitude - comfortable working cross-functionally and presenting to senior leadership
Experience with mentoring or managing junior analysts
Highly entrepreneurial and able to operate independently with minimal direction

Nice to Have

Experience in driving or optimizing your own digital marketing campaigns
Former marketers who can bring their analytics skills and speak the marketing language

Qualifications

Educational background in Marketing, Statistics, Business Administration or relevant fields

Benefits & Perks

Competitive salary range of $105,600 -- $223,000 annually, varies by location and experience
Potential eligibility for long-term incentives in the form of a new hire equity award
Short-term incentives in the form of sales commissions or the Annual Incentive Plan (AIP)

Working at Adobe

Adobe is dedicated to helping our customers deliver unparalleled digital experiences and is committed to creating an inclusive, respectful, and innovative work environment. We value new ideas from everywhere in the organization and strive to provide equal opportunity for all employees.

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