Analyst, Marketing Automation

WPP

Cherry Hill, NJ

Full Time

Entry Level

5 days ago

Job Description

About the Role

CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented Analyst, Marketing Automation to join their innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients. The position involves configuring and launching automated campaigns, developing detailed business rules, understanding data integrations, collaborating with internal teams and clients, and analyzing campaign performance to enhance effectiveness.

Key Responsibilities

Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.
Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences.
Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment.
QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness.

Requirements

1-2 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
Exceptional communication and collaboration skills.
Meticulous attention to detail and a passion for precision in documentation and data management.
Strong organizational and project management skills.
Proficiency in Microsoft Excel and PowerPoint.

Nice to Have

Experience in pharma marketing or at a media agency.
Experience with DOMO or similar business intelligence platforms.
Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.

Working at WPP

At CMI Media Group, we're not just building campaigns, we're building healthier futures. We're a team of 850+ healthcare marketing experts driven by a shared passion for making a difference. We offer a collaborative and supportive environment where you'll have the opportunity to learn from the best, make a real impact, and grow your career.

Apply Now