Analyst - Organic Growth and Content (SEO)

American Eagle Outfitters

Pittsburgh, PA

Full Time

Mid Level

13 days ago

Job Description

About the Role

The Analyst - Organic Growth & Content is responsible for analyzing trends and developing content with the goal of increasing the impact of organic marketing. This role requires a strong understanding of SEO and Answer Engine best practices, along with the ability to create engaging and informative content. The position involves optimizing content for various digital platforms and leveraging analytical tools to improve performance.

Key Responsibilities

Draft high-quality content for websites, blogs, social media, and other digital platforms, maintaining a consistent brand voice.
Perform ongoing content gap analyses, review the competitive landscape, and provide trending recommendations for site improvements and content expansion aligned with marketing strategies.
Regularly audit and optimize existing content to ensure relevance, up-to-date information, and alignment with evolving marketing goals.
Conduct keyword and answer engine research to identify relevant topics and optimize content for search engines.
Implement on-page SEO best practices, including meta descriptions, headers, copy block creation, and internal linking.
Monitor and analyze content performance using tools like Google Analytics, SEMrush, or BrightEdge, and adjust strategies to improve search rankings and organic traffic.
Stay current with SEO trends, algorithm updates, and industry news to ensure content strategies remain effective.

Requirements

2+ years of relevant experience in SEO and content writing, with a bonus for retail subject matter.
Proven ability to create engaging, well-written, and well-researched content.
Strong understanding of SEO principles, including keyword research, on-page SEO, and link building.
Proficiency with SEO tools such as Google Analytics, SEMrush, BrightEdge, or similar.
Excellent writing, editing, and proofreading skills.
Familiarity with content management systems (CMS) such as WordPress.
Bachelor's degree in Marketing, English, Journalism, or a related field is preferred.

Qualifications

Bachelor's degree in Marketing, English, Journalism, or a related field (preferred)

Benefits & Perks

Health care benefits (including medical, vision, and dental)
Wellness benefits
401(k) retirement benefits
Life and disability insurance
Employee stock purchase program
Paid time off, paid sick leave, and holiday pay (varies by job level, location, and tenure)
Discretionary bonuses and other incentives