Analyst, Search Engine Marketing

About the Role

Key Responsibilities

• Create, implement, track, analyze, and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, and other search engines, including bid management platforms like DS3, Marin, Kenshoo, and InsideVault.
• Develop and employ successful bidding strategies and effective keyword management to meet acquisition goals and efficiency metrics.
• Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for clients, and recognize and troubleshoot data anomalies.
• Help develop test design roadmaps, quarterly planning initiatives, and identify and implement business opportunities.
• Lead portions of weekly reporting calls for clients, communicating key metrics, goal attainment, and optimization opportunities.

Requirements

• 6 months to 1+ years of directly related Search Engine Marketing experience (Google, Yahoo!, Bing, etc.).
• Exceptional quantitative skills and aptitude, including advanced Excel skills.
• Strong analytical skills to measure SEM program success and identify expansion opportunities.
• Strong interpersonal and verbal communication skills, with the ability to articulate clearly and effectively.
• Excellent organizational skills and the ability to manage multiple responsibilities.
• A solutions-oriented mindset and eagerness to learn about SEM.
• A self-starter who takes initiative and is detail-oriented.
• Ability to work independently with strong time management and organization skills.
• Strong team player willing to collaborate and support team success.
• Professionalism, respect, and a business-mature attitude.

Nice to Have

• Experience with bid management platforms such as DS3, Marin, Kenshoo, and InsideVault.
• Enthusiasm for learning about Search Engine Marketing in a fast-growing environment.

Benefits & Perks

• Competitive salary range: $64,350.00 - $80,000.00, with potential variation based on skills and experience.
• Discretionary bonus and a variety of benefits including health insurance coverage.
• Life and disability insurance.
• Retirement savings plans.
• Company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance, childcare resources, identity theft insurance, and fertility assistance programs.
• Fitness reimbursement.