Analyst-U.S. Platinum Card Product Management - Go to Market

American Express

New York, NY

Full Time

Entry Level

65k-95k

4 days ago

Job Description

About the Role

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The US Platinum Product Management Team owns the product strategy, branding, value propositions, and P&L for the US Platinum product. This role supports marketing strategy, product positioning, benefit messaging, and customer experience, partnering with cross-functional teams to deliver valuable benefits and personalized service to Platinum Card Members.

Key Responsibilities

Develop the marketing strategy for Platinum, including the product's branding, positioning, identifying target audience, and visual identity, and communicate the strategy to various Marketing teams across the enterprise
Manage run-the-business functions such as budget, product-related marketing campaign execution, launch calendars and Customer experience monitoring and enhancement
Work with cross-functional partners to launch new customer experiences and channels for premium products
Support Platinum marketing operations requirements, such as creating and maintaining the Platinum toolkit, CDRC/CTC management, creative reviews, and monitoring Partner owned marketing assets

Requirements

1-3 years of relevant experience
Bachelors required
Fun, energetic self-starter with 'can do' positive attitude
Team player with a passion to create the best customer experience for Card Members
Passion for and/or thorough understanding of the premium card marketplace and trends
Solutions-oriented, strategic thinker with attention to detail
Strong verbal and written communications skills
Strong organizational and project management skills
Confidence, personal presence, and comfort interacting with all levels of the organization
Ability to identify opportunities proactively and independently for improvement and drive results
Ability to stay calm under pressure and flexible amidst change
Ability to seamlessly juggle multiple projects and priorities
Ability to influence and bring partners together towards common goals

Nice to Have

Experience with marketing campaign management
Knowledge of customer experience monitoring tools
Experience working cross-functionally in a corporate environment

Qualifications

Bachelor's degree

Benefits & Perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Working at American Express

Our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. We foster a supportive environment that values voice and ideas, impact, and continuous growth, with a focus on diversity, inclusion, and well-being.

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