Anthropologie Paid Search Specialist

Urban Outfitters

Philadelphia, PA

Full Time

Mid Level

4 days ago

Job Description

About the Role

Anthropologie is seeking a strategic, data-driven Paid Search Specialist to join our growing Digital Marketing team. In this role, you will support Anthropologie's paid search marketing efforts including agency management and communication, partnering with cross-functional teams, reporting on performance, reacting to trends, and delivering tactical strategies that align with brand goals across Google, Microsoft, and other search platforms. The role involves driving traffic, revenue growth, and customer acquisition while aligning with brand priorities and seasonal initiatives.

Key Responsibilities

Partner with the Paid Marketing Manager and agency teams to ensure campaigns are aligned with business goals and seasonal priorities.
Monitor and analyze campaign performance & pacing, identifying trends and opportunities to improve ROAS, CPCs, and customer acquisition.
Ensure that campaign structure, keyword, copy, sitelink, product feed, & audience targeting strategies are optimized and aligned to business brand, product, and seasonal priorities in partnership with internal teams and agency partners.
Perform deep dive search analyses when needed to understand key trends and work with agencies and engine reps to make recommendations based on these results.
Maintain weekly and monthly performance reports & recaps, highlighting key trends, wins, and areas for improvement.
Translate data into actionable insights and present findings to internal stakeholders across marketing, merchandising, and leadership.
Work closely with Analytics, Creative, Brand Marketing, and Merch teams to ensure paid search efforts are integrated and aligned.
Provide input on creative needs and collaborate on testing strategies to improve ad performance.
Stay current on industry trends, platform updates, and emerging technologies.
Monitor the marketplace and competitors, keeping the Brand informed of industry initiatives and key developments in Search marketing.

Requirements

2-4 years of hands-on experience in SEM or performance marketing, preferably in retail or e-commerce.
Proficiency in Google Ads, SA360, and Microsoft Advertising; experience with bid strategies and audience segmentation.
Strong analytical skills with the ability to interpret data and make strategic decisions.
Proficient Excel skills.
Excellent communication and project management skills.
A passion for the Anthropologie brand and a desire to contribute to its growth.

Nice to Have

Experience with bid strategies and audience segmentation.
Experience in retail or e-commerce.

Qualifications

Educational background is not explicitly specified, but 2-4 years of relevant experience is required.

Benefits & Perks

Medical, dental, and vision insurance.
Paid time off (PTO).
Generous employee discounts.
Retirement savings options.
Additional benefits as outlined at www.urbn.com/work-with-us/benefits.

Working at Urban Outfitters

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. The company fosters a safe, fair, and respectful work environment and offers anti-harassment training to managers and employees.

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