? [Apply in 3 Minutes] Associate Director, Personal Promotion Marketing

Sanofi

Cambridge, MA

Full Time

Director

about 2 months ago

Job Description

About the Role

Sanofi Oncology is on a mission to modernize and strengthen their customer engagement model, allowing them to deliver transformative therapy to patients and meet the unique needs of oncology providers and patients. The role of Associate Director, Personal Promotion Marketing, involves driving impactful, personalized face-to-face engagement strategies with healthcare providers in the oncology space, ensuring tailored strategy, content, and communications that enhance field effectiveness and build strong relationships within the oncology community. This position reports to the US Oncologist Marketing Lead and is part of an innovative global healthcare company committed to transforming lives through science and collaboration.

Key Responsibilities

Develop and implement a comprehensive engagement plan tailored for healthcare providers, focused on personal, face-to-face interactions.
Ensure engagement planning touchpoints support oncologist marketing goals according to the brand plan and strategy set by the Head of Marketing.
Lead the design and development of HCP-focused content, ensuring relevance and clarity for oncology field interactions.
Ensure materials are adaptable and accessible for field teams, supporting effective communication and engagement.
Lead the engagement plan roll-out to the field teams, partnering closely with Field Training and sales leadership to enable and empower sales teams.
Gather and analyze insights from field-based marketing campaigns, using data to optimize content and strategies for continuous improvement.
Identify and implement best practices for field engagement based on campaign performance and HCP feedback.
Serve as the primary liaison to field teams, providing support, strategic alignment, and timely updates.
Facilitate open communication and feedback between field teams and the broader marketing organization.
Develop and refine messaging frameworks and communication strategies that resonate with HCPs and align with brand and engagement goals.

Requirements

Bachelor's degree required; advanced degree in business or life sciences preferred.
Marketing experience required.
Oncology experience preferred.
Exceptional communication and analytical skills, with a focus on high-impact execution and results.
Proven success in customer-centric marketing strategy development and cross-functional leadership.

Nice to Have

Oncology experience.

Qualifications

Bachelor's degree (required).
Advanced degree in business or life sciences (preferred).

Benefits & Perks

Supportive, future-focused team environment.
Opportunities for growth and career development, including promotions or lateral moves domestically or internationally.
Well-crafted rewards package recognizing contributions and amplifying impact.
Health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks' gender-neutral parental leave.

Working at Sanofi

Sanofi Inc. and its U.S. affiliates are committed to a culturally diverse workforce, equal opportunity employment, and affirmative action. They value innovation, collaboration, and making a real impact on patients' lives through science and teamwork.

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