? (Apply in 3 Minutes) Senior Manager, Field Marketing

About the Role

Key Responsibilities

• Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
• Align activation strategies with center-specific needs
• Track center's performance and oversee marketing impact at center level
• Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
• Develop initiatives aligned with local insights to achieve goals
• Work closely with center managers to understand local needs and tailor marketing efforts
• Ensure brand consistency across all in-center marketing materials and activities
• Support in-center marketing activities
• Provide hands-on execution of local boots-on-the-ground strategies, ensuring flawless implementation
• Identify and bring support and guidance to define local alliances (prospecting and negotiation)
• Manage relationships with local businesses
• Activate and validate contingency/special plans on demand
• Work closely with operations to support centers effectively
• Travel 50% of the time, with a minimum of 4-8 center visits per month
• Oversee a team of 9 employees
• Conduct regular 1:1 meetings with team members

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Typically 8 years of previous experience in field marketing, event management, or local activations
• Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus
• Analytical skills with advanced data management, execution, and conclusion of analysis
• Strong communication skills, active listening, and ability to express ideas clearly
• Results-oriented with agile decision-making and proposing improvement actions
• Influence and negotiation skills to persuade others with confidence and firmness
• Leadership qualities including the ability to direct, listen, and understand diverse interests
• Ability to collaborate across areas and prioritize collective interests
• Adaptability and flexibility to changing circumstances
• Willingness to travel and visit centers regularly

Nice to Have

• Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
• Advanced degrees or certifications in relevant areas
• Professional experience in engaging and managing third-party providers

Qualifications

• Educational background as specified in requirements

Benefits & Perks

• Not specified in the description