Area Marketing Director

Hyatt

Miami, FL

Full Time

Director

5 days ago

Job Description

About the Role

We're seeking a dynamic and strategic Area Marketing Director to oversee marketing across six key lifestyle properties in the Miami region, including two new hotel openings and two branded residences. This is a high-impact, independent role best suited for a versatile, hands-on marketer who can lead regional efforts without dedicated on-property teams. The role involves driving local, regional, and international marketing plans, developing neighborhood and Miami-based partnerships, delivering events and cultural programming, and building brand equity across properties in the portfolio.

Key Responsibilities

Lead multi-property brand storytelling, supporting both hotel and residential concepts in alignment with The Lifestyle Group's brand vision.
Develop and manage annual marketing plans and pre-opening strategies tailored to each property's identity and timeline.
Serve as the primary marketing point of contact across the properties, collaborating with GMs, sales, F&B, and corporate partners.
Drive full go-to-market plans for properties including pre-openings and post-launch activities.
Plan and execute integrated campaigns, launch events, and press moments with regional relevance and community impact.
Work closely with PR and creative teams to develop content, programming, and cultural activations.
Own the full content and social media strategy for each property, managing content creators and digital partners.
Develop paid and organic social strategies to support growth, bookings, and cultural moments.
Manage relationships with media, VIPs, creators, and influencers to drive awareness and buzz.
Lead press events, media stays, and familiarization trips to generate coverage.
Partner with F&B teams and cultural institutions to bring neighborhood-relevant events to life.
Oversee all creative collateral including flyers, menus, signage, and branded assets.
Develop and track marketing budgets, report on KPIs, campaign performance, ROI, and media coverage.
Ensure marketing strategies support business during low occupancy periods and manage costs effectively.
Present monthly results, ROI, and activities to ownership and corporate leadership.

Requirements

A seasoned marketer with 3-5 years of experience in lifestyle, hospitality, or F&B.
A self-starter who thrives without day-to-day oversight or on-property support.
Strong understanding of digital platforms, influencer engagement, paid media, and cultural trends.
Ability to juggle multiple projects and priorities with grace and grit.
Passionate about hospitality, culture, and crafting unforgettable brand moments.

Nice to Have

Experience supporting hotel openings and pre-opening strategies.
Experience working with cultural programming and regional partnerships.
Strong network within Miami's cultural and hospitality scene.

Qualifications

Educational background not specified.

Benefits & Perks

Not specified in the description.

Working at Hyatt

The role emphasizes a hands-on, strategic, and creative approach to marketing within a dynamic hospitality environment. It values versatility, independence, and a passion for culture and brand storytelling.

Apply Now