Area Marketing Director - Myrtle Beach

About the Role

Key Responsibilities

• Develop and execute an annual marketing plan and budget to increase center sales and traffic, drive sponsorship and media sales, support Tanger corporate programs, and position Tanger and the center as good corporate citizens.
• Act as the primary business development representative for the center, prospecting, canvassing, and closing media, sponsorship, and non-transactional revenue deals aligned with revenue goals.
• Monitor and maintain the marketing budget, account for variances, and adjust plans and budgets in response to the business climate.
• Complete monthly financial forecasts, managing revenue and expenses, and provide updates to the General Manager.
• Assist the Area General Manager in developing a comprehensive strategic business plan.
• Create and execute national and local programs to drive traffic, sales, revenue opportunities, and positive publicity, with trackable results and ROI analysis.
• Create and sell media, sponsorship, and programming opportunities to achieve sales goals and drive NOI.
• Manage the local sales process, including establishing pipelines, refining targets, and cultivating relationships with brand-appropriate partners.
• Communicate the benefits of Tanger Outlets and offer marketing and advertising solutions to clients.
• Work with marketing teams and media agencies to develop targeted advertising and media plans.
• Garner publicity through print and broadcast resources, prepare press releases, and maintain media contacts.
• Cultivate retailer relations, host quarterly meetings, communicate via newsletters, and support retailer success.
• Assist in overseeing Shopper Services and ensure outstanding service delivery.
• Support national programs such as TangerClub, Tanger gift cards, TRIP Partners, and other branded events to drive local results.
• Develop local tourism strategies, including bus and tour group programs, partnerships, and cross-promotions with local hotels and destinations.
• Participate in festivals, conventions, and trade shows, and develop relationships with community and civic leaders.
• Establish involvement with local organizations like Chamber of Commerce and Visitors Bureau to increase awareness and growth.
• Support Tanger Corporate Departments to move business forward and eliminate obstacles.
• Participate as a key member of the management team as directed by the Area General Manager.
• Adhere to all policies and procedures in the Marketing Manual.

Requirements

• Ability to think critically, problem solve, and act accordingly.
• Strong leadership skills and ability to supervise and evaluate personnel.
• Effective communication skills in English, both written and verbal.
• Ability to multi-task in a high-volume setting and work independently.
• Flexibility to work a schedule that includes holidays.
• Experience in developing retailer, vendor, shopper, and community relationships.
• Experience in marketing, business development, or related fields.
• Ability to develop and execute marketing and sales strategies.

Nice to Have

• Experience with media planning and advertising development.
• Knowledge of local tourism and cross-promotional strategies.
• Experience working with community organizations and civic leaders.

Qualifications

• No specific formal qualifications specified in the description.

Benefits & Perks

• Competitive salary
• Generous suite of Medical, Dental, and Vision Benefits
• 401(k) match
• Paid PTO and Holidays
• Paid Volunteer Hours
• Team Member Paid Leave Programs
• Tuition Reimbursement
• Wellness Incentives
• Group Life and Disability Insurance
• Voluntary Benefits
• Team Member Discounts