Asset & Wealth Management, Equity Product Marketin

About the Role

Key Responsibilities

• Build awareness and affinity for AM's equity investment capabilities through strategic marketing plans to fuel business growth.
• Partner with business leaders to understand commercial objectives and develop clear, compelling product messaging and positioning tailored to various client segments.
• Develop marketing plans around new product/fund launches, major announcements, tentpole events, and client conferences, ensuring impactful and quantifiable campaigns.
• Oversee the development of product-specific marketing collateral such as emails, presentations, publications, webinars, and social posts in collaboration with the design team.
• Map out a coordinated product-specific calendar aligned with AM's content calendar and external content sequencing.
• Work closely with sales and product strategy teams to provide training, collateral, and resources to support effective selling of equity products.
• Partner with Media Relations to identify opportunities that showcase equity investments.
• Collaborate with market research and analytics teams to identify insights and monitor marketing performance.
• Track and report on marketing initiative success using KPIs like product adoption, lead generation, client feedback, and market penetration.
• Ensure all marketing communications adhere to regulatory and procedural guidelines, proactively managing operational risk.
• Drive operational efficiency within the marketing team, ensuring high motivation and engagement.
• Develop and maintain strong relationships with marketing leaders, corporate communications, sales, investment heads, and key stakeholders globally to enhance marketing and commercial impact.

Requirements

• 7+ years of experience in a similar role within a leading financial institution with a proven track record of measurable impacts and achievements.
• In-depth knowledge of the asset management industry, including clients, products, regulations, and competitors.
• Ability to present investment views thoughtfully, synthesize information, and develop compelling narratives.
• Strong strategic thinking, commercial awareness, and business acumen.
• Demonstrated integrated marketing skills across strategy and execution, leveraging subject matter experts for effective outcomes.
• Proven ability to work effectively across complex, matrixed organizations with excellent communication, influencing, and presentation skills.
• Ability to operate under varying speeds and timeframes while maintaining high standards.

Nice to Have

• Experience working in a global organization with cross-functional teams.
• Knowledge of regulatory guidelines related to financial marketing.

Qualifications

• Formal educational qualifications are not specified in the description.

Benefits & Perks

• Not explicitly specified in the description.