Assistant Brand Manager - Golf Galaxy (Pittsburgh)

About the Role

Key Responsibilities

• Understand current consumer perception of our brand and develop strategies that can evolve this perception to better align with our vision of being the best sports company in the world
• Build marketing campaigns and targeted activations that reinforce our brand values and unique positioning
• Maintain a pulse on industry (marketing, media, retail) trends and sports culture to effectively develop disruptive activations and campaign ideas that make an impact with our consumers
• Provide branded content-level insights on product video engagement and trends
• Align on high-level strategy with the Golf Galaxy leadership team, helping to inform annual plans
• Foster collaborative relationships with cross-functional partners including Category Marketing, Merchandising, Creative, Media, E-Comm, Store Operations, Legal, and Visual, as well as vendor & agency partners
• Lead campaign development with clarity by ensuring all partners are kept up to date on the latest information and project milestones are met, while keeping leadership team updated on pertinent details
• Consolidate feedback and facilitate clear next steps coming out of key meetings
• Conduct hindsight report in partnership with Customer Analytics teams and use such insights to drive decision making for future campaigns
• Partner with eComm and media teams to develop go-to-market strategies to leverage product videos on GolfGalaxy.com and other channels (e.g. social)
• Ensure that all activities & communications tie back to GOLF GALAXY unique brand identity
• Partner with the Customer Insights team to monitor brand health measures and ideate on strategies to help advance them
• Support the development strategies to broaden the appeal of the GOLF GALAXY brand to a diverse set of consumers
• Serve as the voice of our brand beliefs and guide brand positioning on various projects throughout the organization
• Support key brand executions on the website and app as needed, serving as the brand point of contact for major homepage designs
• Set-up and lead recurring partnership meetings with eComm marketing team
• Help manage brand eComm campaign development and executions

Requirements

• Bachelor's Degree in Marketing, advertising
• 3 - 5 Years of experience

Qualifications

• Bachelor's Degree in Marketing, advertising
• 3 - 5 Years of experience