Manager, Brand Marketing

About the Role

Key Responsibilities

• Develop, implement, and manage a clear brand marketing strategy for key Cresco Labs brands to set business up for both short-term and long-term success.
• Lead the development of annual marketing plans based on insights, strategic imperatives, and tactical initiatives.
• Collaborate with regional wholesale marketing and retail teams to develop and implement strategic activation plans with clear KPIs and measurement plans.
• Manage channel strategies and key activations across ecommerce, digital & social media, and earned media.
• Analyze and report on sales metrics, market trends, competitive activity, and consumer insights to inform ongoing brand strategies.
• Evaluate business performance continuously to refine short and long-term brand strategies.
• Lead the expansion and commercialization of brands into new states, including line extensions and packaging improvements.
• Support test and learn initiatives to understand customer demands in a dynamic marketplace.
• Brief and manage internal and external agency partners for brand communications and integrated marketing campaigns.
• Present brand strategies and plans to senior leadership and cross-functional teams.

Requirements

• Bachelor's degree required.
• 3+ years of experience in traditional CPG brand marketing.
• Proven track record of identifying, building, and delivering growth within a fast-moving organization.
• Ability to manage complexity and thrive with minimal process and structure.
• Experience working in matrixed environments and building cross-functional teams.
• Strong numerical and analytical skills with the ability to interpret data.
• Exceptional project management and organizational skills.
• Strong communication skills, including listening, persuasion, and professionalism.
• Entrepreneurial and team-oriented spirit.
• Genuine interest and passion for the cannabis industry.

Nice to Have

• Experience in the cannabis industry or related sectors.
• Experience with brand expansion into new markets.

Qualifications

• Minimum age of 21 years or older.
• Ability to comply with all legal and company regulations for working in the industry.

Benefits & Perks

• Major medical, dental, and vision insurance.
• 401(k)-match program.
• FSA/HSA programs.
• LTD/STD options, life insurance, and AD&D.
• Paid holidays and paid time off.
• Discretionary bonuses, stock options, and employee discount program.