Brand Marketing Analyst

About the Role

Key Responsibilities

• Monitor performance measurements to ensure the brand is tracking against goals; recommend and implement corrective actions.
• Provide business and analytics support for consumer insights and performance assessments that contribute to brand health.
• Monitor and evaluate weekly sales performance using key metrics and KPIs to assess effectiveness and identify areas for improvement.
• Support the development of the annual Integrated Activity Planning, collaborating with commercial franchisee partners.
• Support scheduling, coordination, and execution of multiple marketing projects, ensuring adherence to timelines.
• Assist in new product development and calendar planning efforts.
• Create visually compelling presentations, dashboards, and reports to communicate complex data findings to non-technical stakeholders.
• Monitor competitor activities, market trends, and consumer behavior to identify opportunities and threats.
• Conduct comprehensive market research to understand industry trends, consumer preferences, and competitive landscapes.
• Support and oversee the marketing budget, coordinating with International finance for clarity across teams.
• Develop models and algorithms to forecast sales, budgets, market trends, and consumer behavior.
• Prepare reports and presentations to communicate findings and insights to stakeholders at various levels.
• Collaborate with cross-functional teams including commercial, R&D, supply chain, and operations during Stage Gate processes.
• Create business case studies in local markets for leverage across other markets.
• Design and execute A/B tests or experiments to optimize marketing strategies.
• Assist in planning and executing product launches, coordinating marketing materials and promotional activities.
• Execute end-to-end marketing campaigns across various channels from conception to delivery.

Requirements

• 2-4 years minimum marketing experience; food marketing experience preferred.
• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, or related field.
• Ability to travel up to 15%.
• Understanding of marketing, brand, and product development management principles.
• Analytical skills to effectively use data to generate insights.
• Strong planning and prioritization skills focusing on high-impact, high-value activities.
• Financial and business acumen.
• Effective communication skills and the ability to influence senior leaders.
• Problem-solving skills with the ability to develop innovative solutions.
• Ability to work in a fast-paced, challenging environment and adapt to new situations.
• Experience working cross-functionally on multiple initiatives.

Nice to Have

• Experience in restaurant or retail operations.
• Passion for the company brand.

Qualifications

• Educational background includes a Bachelor's degree in relevant fields.

Benefits & Perks

• Not explicitly specified in the description.