Brand Marketing Sr. Manager, Activations, RLS West

About the Role

Key Responsibilities

• Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives and meets commercial needs.
• Drive development of new customer acquisition and high-net-worth individual strategies.
• Plan and execute retail activations, client experiences, localized brand partnerships, community moments, and PR opportunities to increase traffic, sales, and brand desirability.
• Identify regional brand partnerships to amplify visibility and engage key consumer segments.
• Support new store openings, tourism initiatives, and seasonal moments to drive engagement and customer acquisition.
• Collaborate with retail management, corporate marketing, and PR to create customer experiences that enhance brand affinity.
• Manage all logistics for in-store activations and community events, including vendor coordination, partnership agreements, sourcing materials, and guest lists.
• Oversee onsite event coordination, setup, and breakdown, ensuring seamless execution.
• Prepare post-event sales analysis, exposure monitoring, and weekly reports.
• Manage event budgets, billing, and invoicing.
• Update marketing calendars for accuracy and alignment.
• Analyze regional market insights, including competitive and consumer trends, to inform strategy.
• Leverage data insights to refine marketing efforts and maximize impact.
• Track and report key performance metrics related to activations and partnerships.
• Serve as the primary retail marketing contact for the West Coast, liaising with store teams, internal stakeholders, PR agencies, and local partners.
• Build and foster relationships to support national campaigns and regional marketing efforts.

Requirements

• Strong knowledge of the West Coast regional markets and understanding of the consumer and competitive landscape, especially in Los Angeles.
• Management experience in retail stores and the retail field.
• Bachelor's degree from a four-year college or equivalent.
• Proficiency in Word, Excel, PowerPoint, Outlook, with ability to learn technical applications quickly.
• Experience in luxury brand store and event management.
• Event management and local PR experience is a plus.
• Willingness to work weekend hours and travel as required.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• Ability to work well under pressure in a fast-paced environment.
• Strong interpersonal skills to build effective relationships with partners.
• Excellent written, verbal, and presentation skills.

Nice to Have

• Event management and local PR experience.

Qualifications

• Bachelor's (B.A. or B.S.) from a four-year college or equivalent.

Benefits & Perks

• Robust benefits package
• Above-market time off
• Flexible working arrangements
• Incentive compensation where applicable
• Varied learning opportunities