Marketing Brand Manager

About the Role

Key Responsibilities

• Develop and implement integrated brand strategies that elevate market position and drive engagement with key audiences (prospective students, alumni, faculty, community partners) using data-driven insights.
• Coordinate the creative development process in collaboration with internal teams and external agencies; manage content and copywriting, social media, and traditional advertising campaigns to ensure alignment with brand identity.
• Serve as brand steward by reviewing and facilitating the approval process for marketing and advertising materials, ensuring visual and messaging consistency across all media.
• Utilize market research, analytics, and KPI tracking to assess campaign performance and adjust strategies for maximum impact and ROI.
• Coordinate with external vendors and agencies, oversee the procurement of advertising placements, manage contracts, and ensure adherence to budgetary guidelines.
• Act as a consultant to internal departments, providing training and support for brand usage and ensuring that all initiatives are seamlessly integrated into the broader marketing strategy.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in business administration, marketing, communications or a related field.
• Five years of professional marketing experience including brand management.
• Demonstrated success in implementing established comprehensive brand strategies.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Proficiency with marketing automation systems and digital marketing platforms.
• Advertising and email copywriting experience.
• Knowledge of current trends in digital marketing and social media as well as traditional mass media.
• Excellent analytical, written and verbal communication skills.
• Experience with market research and data analytics tools.

Nice to Have

• Master's degree in marketing, business administration, communication or related field.
• Experience in higher education marketing.
• Experience with Salesforce Marketing Cloud.
• Experience with Wordpress CMS.

Qualifications

• Bachelor's degree in business administration, marketing, communications or a related field.
• Five years of professional marketing experience including brand management.

Benefits & Perks

• UMBC offers a rich benefits package.
• Generous Leave which includes accruing 22 Days of Annual Leave, 15 Days of Sick Leave, 15 Holidays, 3 Personal Days.
• Tuition Remission: 8 credit hours per semester; tuition remission at UMBC for eligible dependents after two years of full-time employment.
• Additional Benefits: Life and disability insurance, retirement plans (including the choice of joining the pension plan), professional development opportunities, wellness opportunities, and much more.