Assistant Brand Manager, Brand

About the Role

Key Responsibilities

• Support brand marketing team in national campaign development and execution, including print, digital menu boards, loyalty programs, local store marketing, kids marketing, in-store support, new product testing, vendor licensing, budgets, purchase orders, and invoicing.
• Coordinate, execute, and communicate with the system through development of creative services promotional catalog.
• Develop standard and/or customized point of purchase (POP) materials to ensure a variety of quality products at affordable prices.
• Work with marketing communications manager to develop and execute campaign communication, including creative solutions, intranet postings, crew communication, and FAQs.
• Provide updates to marketing leadership as appropriate.
• Collaborate with franchise marketing managers and marketing communications manager to develop supporting local store marketing (LSM) concepts for campaigns.
• Identify and research potential new resources and best practices for national implementation.
• Plan and coordinate store visits for field research.
• Guide operators on campaign support materials and custom requests.
• Establish and maintain relationships with high-quality, low-cost vendors to achieve cost-savings and develop dependable vendor relationships.
• Manage and monitor campaign expenses, purchase orders, and invoicing.
• Assist in developing executive summaries for annual planning and national presentations.
• Analyze data and prepare reports for management.
• Coordinate and monitor cross-promotions and crew incentive programs from ideation through implementation.
• Administer digital menu board content, manage user groups, and review requests for product and price changes.
• Ensure quality control of branded marketing products and manage vendor licensing and compliance.
• Coordinate annual vendor reviews to identify improvement and cost-saving strategies.
• Manage internal and external issue resolution related to marketing activities.
• Support marketing teams on special projects, including researching new tools and resources, and obtaining approvals for project execution.
• Track and report department, team, and marketing program budget expenses and monthly billing.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent experience.
• Two years of experience in marketing, preferably in field marketing.
• Proficiency with Microsoft Office applications: Excel, PowerPoint, Word, Adobe Acrobat.
• Excellent verbal and written communication and presentation skills.
• Strong organizational and time management skills with the ability to manage multiple projects concurrently.
• Demonstrated analytical skills to compile, analyze, and present data.
• Attention to detail and ability to meet tight deadlines.
• Experience working in the restaurant industry.
• Ability to travel when required and adhere to company travel policies.
• Professional demeanor and ability to maintain confidentiality.
• Sound judgment and decision-making skills.

Nice to Have

• Experience with analysis skills and data reporting.
• Experience with vendor management and cost-savings strategies.
• Knowledge of digital content management and digital menu board operations.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Not explicitly specified in the description.