Assistant Director of Websites -- Gies College of Business - 1032029-6689

University of Illinois System Offices

Urbana, IL

Full Time

Senior

65k-75k

15 days ago

Job Description

About the Role

The Assistant Director of Websites at the University of Illinois, Gies College of Business, is a key member of the marketing team responsible for managing, maintaining, and strategizing the college's websites. This role involves collaborating with marketing managers, designers, and technical teams to ensure a user-friendly, high-performing online presence that supports recruitment, branding, and communication goals. The position emphasizes creativity, strategy, and collaboration within a top-ranked public business school environment.

Key Responsibilities

Develop and implement a comprehensive website strategy for Gies web properties aligned with the college's marketing and strategic objectives.
Work with the Director of Marketing to define goals and KPIs for the websites, tracking progress and making data-driven adjustments.
Manage website updates, including text, images, videos, and layout, ensuring accuracy and timeliness using the college's CMS - Sitefinity.
Generate regular reports on website metrics, analyze data for trends and opportunities, and provide strategic insights to leadership.
Manage complex website projects such as redesigns, feature implementations, and content migrations from planning to execution.
Coordinate with internal teams and external vendors to ensure project deliverables meet strategic goals and deadlines.
Serve as the primary contact for website-related inquiries, communicate technical requirements, and resolve issues.
Provide training and support to content contributors on website best practices and CMS usage.
Collaborate with designers to ensure visual appeal aligns with branding guidelines.
Improve website usability, navigation, and user experience based on best practices and feedback.
Stay informed about industry trends, emerging technologies, and best practices in web design, UX, SEO, and digital marketing.
Ensure website compliance with legal and accessibility standards, including WCAG guidelines.

Requirements

Bachelor's degree in marketing, Communications, Web Development, Information Technology, Media, or a closely related field.
Five (5) years of professional experience in marketing, public relations, communications, brand management, website management, digital marketing, or a related area.
Basic understanding of web technologies, including HTML and CSS.
Strong project management and organizational skills to handle complex projects strategically.
Excellent written and verbal communication skills for presenting strategic recommendations.
Ability to work independently and collaboratively within a team environment.
Attention to detail and a commitment to quality in website management.
Experience with web analytics tools (e.g., Google Analytics, Google Tag Manager) and data interpretation.
Knowledge of Content Management Systems, specifically Sitefinity.
Understanding of UX/UI principles and website accessibility guidelines (e.g., WCAG).
Experience in the higher education sector is preferred.

Nice to Have

Experience with graphic design software such as Adobe Photoshop.
Proficiency in using web analytics tools like Google Analytics and Google Tag Manager.
Proven ability to develop and implement successful website strategies that align with organizational goals.

Qualifications

Bachelor's degree in relevant field.
Minimum of 5 years of professional experience in related areas.

Benefits & Perks

Competitive salary range of $65,000-$75,000, commensurate with experience.
Hybrid work environment (home/office) as agreed upon with supervisor.
Embedded opportunities for professional growth within the Gies Office of Marketing and Communications.
Very competitive benefits portfolio (details available via the university).

Working at University of Illinois System Offices

The Gies College of Business values creativity, strategy, collaboration, and innovation. The team is dedicated to promoting the college's reputation and brand through purposeful leadership, digital excellence, and a supportive work environment that encourages professional growth.

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