Assistant Director of Websites - Gies College of Business

University Of Illinois Urbana Champaign (UIUC)

Urbana, IL

Full Time

Senior

65k-75k

18 days ago

Job Description

About the Role

The Assistant Director of Websites at Gies College of Business, University of Illinois Urbana-Champaign, is a key member of the Office of Marketing & Communications. The role involves managing and strategizing the college's websites to support recruitment, branding, and communication goals. The position requires collaboration with marketing managers, designers, developers, and other stakeholders to deliver a user-friendly, high-performing online presence that aligns with the college's strategic objectives and enhances its reputation as a top public business school.

Key Responsibilities

Develop and implement a comprehensive website strategy for Gies web properties in collaboration with the Director of Marketing, aligning with overall marketing and strategic objectives.
Define clear goals and KPIs for the websites, track progress, and make data-driven adjustments to improve performance.
Manage website updates including text, images, videos, and layout using the college's CMS - Sitefinity, ensuring accuracy and timeliness.
Perform regular website checks for broken links, errors, and outdated information, escalating issues as needed.
Generate regular reports on website metrics, analyze data for trends and opportunities, and provide strategic insights to leadership.
Manage complex website projects such as redesigns, new features, or content migrations from planning to execution, coordinating with internal teams and external vendors.
Serve as the primary contact for website-related inquiries, communicate technical requirements with the tech team, and provide training to content contributors.
Collaborate with designers to ensure visual appeal aligns with branding guidelines and improve usability based on user feedback.
Stay informed about industry trends, emerging technologies, and best practices in web design, UX, SEO, and digital marketing.
Ensure website compliance with legal and accessibility standards, including WCAG guidelines.

Requirements

Bachelor's degree in marketing, Communications, Web Development, Information Technology, Media, or a closely related field.
Five (5) years of professional experience in marketing, public relations, communications, brand management, website management, digital marketing, or a related area.
Experience with web analytics tools such as Google Analytics and Google Tag Manager.
Proficiency with Content Management Systems, specifically Sitefinity.
Basic understanding of web technologies including HTML and CSS.
Strong project management and organizational skills.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively within a team.
Attention to detail and a commitment to quality.
Experience with graphic design software like Adobe Photoshop.
Basic knowledge of website accessibility guidelines (e.g., WCAG).
Experience in the higher education sector is preferred.

Nice to Have

Experience with web analytics tools such as Google Analytics and Google Tag Manager.
Proven ability to develop and implement successful website strategies.
Knowledge of UX/UI principles.
Experience with graphic design software like Adobe Photoshop.
Understanding of higher education challenges and opportunities.

Qualifications

Bachelor's degree in relevant field.
Five years of professional experience in related areas.

Benefits & Perks

Competitive salary range of $65,000-$75,000, commensurate with experience.
Hybrid work environment (home/office) as agreed upon with supervisor.
Very competitive benefits portfolio.
Path for professional growth within the Gies Office of Marketing and Communications.

Working at University Of Illinois Urbana Champaign (UIUC)

Gies College of Business values creativity, strategy, and collaboration. The team emphasizes promoting the college's work to shape purposeful leaders through education, research, and innovation. The environment encourages staying informed about industry trends, fostering innovation, and supporting professional growth within a collaborative and strategic marketing team.

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