Web Experience Lead

Merck KGaA Darmstadt Germany

Bedford, MA

Full Time

Senior

121k-196k

6 days ago

Job Description

About the Role

The Web Experience Lead is responsible for shaping and advancing the online user experience for Process Solutions within MilliporeSigma. Reporting to the Head of Digital Marketing & Operations, this role will champion the development and optimization of webpages, content, web functionality enhancements, and web journeys that address the unique needs of Process Solutions customers. The role involves collaborating closely with the Life Sciences web team, marketing teams, and business franchises to deliver educational, informative, and engaging content that supports customers and prospects throughout their decision-making process. This position is based out of Bedford, MA, with remote work flexibility across the U.S.

Key Responsibilities

Develop and drive a customer-centric web experience strategy for Process Solutions, focusing on delivering educational and informative content that supports customers throughout the buying journey.
Serve as the Process Solutions advocate in cross-functional web experience discussions, ensuring that the division's needs are represented and prioritized.
Identify gaps and opportunities in current web content and user journeys, leveraging marketing research and customer insights.
Act as a liaison between web, MarTech, and analytics teams to ensure cohesive integration of tools and platforms supporting the end-to-end customer journey.
Develop and execute an organic web strategy to leverage organic channels alongside paid efforts for targeted traffic.
Collaborate with the web team to influence, guide, and implement enhancements to webpages and content.
Work with content creators, subject matter experts, and design teams to deliver engaging, educational, and SEO-optimized content.
Ensure web content and user experience align with the customer journey, including offline transaction pathways.
Define and track KPIs related to web engagement and user experience for Process Solutions.
Oversee the implementation of webpage tagging and analytics to measure user behavior and campaign effectiveness.
Use data-driven insights to recommend and implement ongoing web experience improvements.
Stay informed of digital experience best practices and emerging trends relevant to B2B and complex buying journeys.
Collaborate with analytics and research teams to measure and improve web performance, content effectiveness, and user satisfaction.

Requirements

Bachelor's or Master's degree in Marketing, Communications, Digital Media, or a related field.
8+ years of experience in web experience management, digital marketing, or content strategy, preferably in B2B or life sciences environments.
Proven expertise in developing and optimizing customer-centric web journeys and content.
Strong understanding of UX principles, SEO, and content strategy for complex, multi-stage buying processes.
Hands-on experience coding and developing webpages is a plus.
Experience collaborating with cross-functional teams, including web, content, and business stakeholders.
Excellent project management, communication, and stakeholder management skills.
Data-driven mindset with experience using analytics to inform decisions and measure impact.
Experience with Adobe Experience Manager (AEM) or marketing platforms such as HubSpot, SFMC, etc., is a plus.

Nice to Have

Hands-on experience coding and developing webpages.
Experience with Adobe Experience Manager (AEM) or marketing platforms such as HubSpot, SFMC.

Qualifications

Bachelor's or Master's degree in Marketing, Communications, Digital Media, or a related field
8+ years of relevant experience

Benefits & Perks

Health insurance
Paid time off (PTO)
Retirement contributions
Other perquisites

Working at Merck KGaA Darmstadt Germany

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

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