Assistant Director of Websites -- Gies College of Business

University Of Illinois Urbana Champaign (UIUC)

Urbana, IL

Full Time

Senior

65k-75k

18 days ago

Job Description

About the Role

The Assistant Director of Websites at Gies College of Business is a key member of the marketing team responsible for managing, maintaining, and strategizing the college's websites. This role involves collaborating with marketing, design, and technical teams to ensure a user-friendly, high-performing online presence that supports recruitment, branding, and communication goals. The position reports to the Director of Marketing and plays a strategic role in shaping the college's digital footprint within the university and the broader higher education sector.

Key Responsibilities

Develop and implement a comprehensive website strategy for Gies web properties that aligns with the college's marketing and strategic objectives.
Define clear goals and KPIs for the websites, track progress, and make data-driven adjustments.
Manage website updates including text, images, videos, and layout using the college's CMS - Sitefinity.
Ensure website functionality through regular checks for broken links, errors, and outdated information.
Generate regular reports on website metrics, analyze data for trends and opportunities, and provide strategic insights to leadership.
Manage complex website projects such as redesigns, new features, or content migrations from planning to execution.
Coordinate with internal teams and external vendors to ensure project deliverables align with strategic goals.
Serve as the primary contact for website-related inquiries and technical requirements.
Provide training and support to content contributors on website best practices and CMS usage.
Collaborate with the tech team and university partners to stay updated on tools and standards.
Improve website usability, navigation, and user experience based on feedback and best practices.
Ensure website compliance with legal and accessibility standards, including WCAG guidelines.
Stay informed about industry trends, emerging technologies, and digital marketing strategies to recommend improvements.

Requirements

Bachelor's degree in marketing, Communications, Web Development, Information Technology, Media, or a closely related field.
Five (5) years of professional experience in marketing, public relations, communications, brand management, website management, or digital marketing.
Basic understanding of web technologies including HTML and CSS.
Basic knowledge of UX and UI principles.
Excellent project management and organizational skills.
Strong written and verbal communication skills.
Ability to work independently and collaboratively.
Attention to detail and commitment to quality.
Experience with graphic design software such as Adobe Photoshop.
Basic knowledge of website accessibility standards (e.g., WCAG).
Experience with web analytics tools (e.g., Google Analytics, Google Tag Manager) is preferred.

Nice to Have

Experience with web analytics tools and data interpretation.
Proven ability to develop and implement successful website strategies.
Proficiency in using Content Management Systems, specifically Sitefinity.
Experience in the higher education sector and understanding of its challenges.

Qualifications

Bachelor's degree in relevant field.
Minimum of 5 years of related professional experience.

Benefits & Perks

Competitive salary range of $65,000-$75,000, commensurate with experience.
Hybrid work environment (home/office) as agreed upon with supervisor.
Path for professional growth within the Gies Office of Marketing and Communications.
Very competitive benefits portfolio (details available via the university).

Working at University Of Illinois Urbana Champaign (UIUC)

Gies College of Business values creativity, strategy, and collaboration. The team is dedicated to promoting the college's reputation through innovative digital strategies and effective teamwork, supporting a mission to shape purposeful leaders through education, research, and innovation.

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