Assistant Manager, Brand Activation

Kohl's

New York, NY

Full Time

Senior

89k-151k

17 days ago

Job Description

About the Role

This role is based at our New York Design Office or our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays. In this role, you will advance Kohl's brand relevance and awareness by translating strategic direction into actionable programs. You will manage tactics and campaigns to grow brand awareness, shift perceptions, and drive credibility with groundbreaking partnerships, events, and activations.

Key Responsibilities

Manage the day-to-day development and execution of brand activation and brand campaigns, ensuring alignment with broader brand strategy
Support Senior Manager in translating high-level activation strategies into actionable plans, timelines, briefs, and processes
Lead large-scale events and partnership activations from ideation through execution
Collaborate with internal and external partners, including agencies, talent, and content teams, to ensure quality control and timely delivery of campaign elements
Oversee executional details such as project timelines, budgets, contracts, content approvals, and KPI tracking
Partner closely with the Senior Coordinator to manage logistics, while guiding prioritization and troubleshooting roadblocks
Provide thought partnership and insights during planning and recapping phases to drive continuous improvement in campaign effectiveness
Stay up-to-date on emerging trends, talent, competitor strategies, and cultural moments to inform activation tactics
Support press, social content, influencer, and engagement teams as needed
Additional tasks may be assigned

Requirements

Bachelor's degree in Marketing, Social Media, Communications, or other applicable areas of study
Minimum 5-7 years of experience in brand activation, influencer marketing, or experiential marketing

Nice to Have

Previous experience working with creative or media agencies

Benefits & Perks

Work life balance benefits including PTO, Vacation Buy Program, Parental Leave
Health & wellness programs such as Medical, Dental, Vision, and short and long term disability programs
Emergency health and wellness programs including Accident Protection Plans, Critical Illness Plans
Savings & Retirement Benefits including 401k, Flexible Spending Accounts, and associate discount programs
Insurance programs including Life Insurance for you, your family, or your pet, and other protection programs
Life events benefits such as Legal and adoption assistance

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