Assistant Manager Brand & Performance Media Ops

About the Role

Key Responsibilities

• Serve as the day-to-day operational point person for performance marketing channels, coordinating timelines, calendar planning, creative deliverables, and cross-functional workflows.
• Support the development and implementation of integrated media plans in collaboration with Business Units and Media channel owners.
• Partner cross-functionally to collect and consolidate business inputs that inform media strategy and investment decisions.
• Assist in translating high-level strategies into actionable activation plans across performance and brand media.
• Lead performance marketing eCommerce calendar planning, ensuring alignment between commercial priorities, promotional windows, and media activation across both the upper and lower funnel.
• Drive content and creative asset coordination with internal creative teams to secure necessary assets for media activations.
• Partner with Membership, CRM, and Digital teams to support acquisition and retention media strategies.
• Facilitate promotional execution across paid media, ensuring alignment between commercial calendars, offers, and campaign priorities.
• Participate in seasonal business reviews and campaign retrospectives, providing key recaps and identifying actionable insights.
• Maintain clear documentation of plans, timelines, and activation status across all relevant stakeholders.
• Build and maintain strong relationships with Business Units, channel leads, and global teams to ensure alignment and transparency throughout.

Requirements

• Bachelor's Degree in Marketing, Business, or related field.
• Minimum of 2-3 years of relevant work experience.
• Exposure to media strategy, digital marketing, and/or eCommerce strongly preferred.
• Ability to translate strategy into actionable plans and next steps.
• Strong organizational and project management skills with attention to detail.
• Excellent communication and collaboration skills to work across cross-functional teams.
• Advanced expertise in PowerPoint with a strong ability to develop clear, compelling, and visually engaging presentations.
• Comfortable managing multiple priorities in a fast-paced environment.
• Analytical mindset with curiosity for learning and problem solving.
• Genuine interest and curiosity in media, marketing strategy, and digital commerce.

Nice to Have

• Experience working in cross-functional or matrixed organizations.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field.
• Minimum of 2-3 years of relevant work experience.

Benefits & Perks

• Robust and progressive medical coverage, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options.
• Dental, vision, and prescription drug coverage.
• Adoption, surrogate, and fertility support.
• Short and long-term disability and basic life and AD&D insurance.
• Enrollment in adidas' 401k plan and Stock Purchase Plan with employer match.
• Education assistance and generous leave policies including 12 weeks of paid parental leave.
• Annual bonus based on company and personal performance.
• Prorated flexible time off accruing at .4388 hours per day, increasing with years of service.
• Twelve paid holidays throughout the year.
• Service Time Off during milestone years.
• Hybrid work policy with in-office attendance Monday through Thursday and remote work on Fridays, with in-office requirements for certain collaborative or presentation tasks.