Retail Media Analyst

McCormick

Cockeysville, MD

Full Time

Mid Level

74k-130k

5 days ago

Job Description

About the Role

McCormick is a global leader in herbs, spices, seasonings, and condiments, with a team of 14,000 employees worldwide. The company values bringing unique flavors and perspectives to its team and offers a collaborative, growth-oriented work environment. The role of Retail Media Analyst is based at the company's Global Headquarters in Hunt Valley, Maryland, and involves supporting digital marketing initiatives within the eCommerce Center of Excellence.

Key Responsibilities

Plan and optimize retail media campaigns (Search and Digital Display) across omnichannel retailers, supporting strategic audience targeting and personalized engagement.
Analyze performance data across tactics to generate actionable insights and improve campaign effectiveness.
Develop and apply measurement frameworks to evaluate and refine omnichannel strategies.
Collaborate with brand teams, capabilities enablement team, sales enablement team, and agencies to define KPIs, build dashboards, and monitor campaign performance against goals.
Support segmentation analysis to inform investment recommendations and customer strategies.
Proactively recommend strategies for leveraging trade and shopper marketing funds.
Provide strategic and tactical coordination with retail media vendors and partner with cross functional Shopper, Search Media & Analytics Team.
Become super user within Search reporting platforms, building processes to leverage search insights and data to make real-time adjustments to spend.

Requirements

Bachelor's Degree in Business, Marketing, Management or closely-related business discipline.
3 years SEO, Marketing, Digital or related experience.
Strong leadership, creativity, and problem-solving skills with a bias for action.
Expertise in supporting field sales initiatives.
Desire to own a portfolio of customers and drive growth.
Flexibility, prioritization, and ability to work collaboratively.
Excellent analytical, problem solving, communication and organization skills.
Strong written communication and presentation skills.
Knowledge of Retail Media, Digital Marketing, Digital Commerce, Online Grocery, Digital Media Management, Digital Shelf Analytics.

Nice to Have

Digital Marketing, Digital Commerce, Digital Media Management, Retail Media experience.
MBA.

Qualifications

Educational background: Bachelor's Degree in Business, Marketing, Management or closely-related discipline.

Benefits & Perks

Competitive compensation
Career growth opportunities
Flexibility and support for diverse life stages and choices
Wellbeing programs including physical, mental, and financial wellness
Tuition assistance
Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
Retirement and investment programs including 401(k) and profit-sharing plans
Participation in McCormick's Incentive Bonus (MIB) Plan

Working at McCormick

McCormick fosters a collaborative and inclusive environment that values diversity, innovation, and growth. The company emphasizes supporting employees' wellbeing and career development, offering flexible work arrangements and comprehensive benefits to promote a positive workplace culture.

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