Programmatic Media Buyer

About the Role

Key Responsibilities

• Plan and execute programmatic media campaigns.
• Manage project plans and deadlines across teams.
• Oversee campaign budgets and pacing.
• Monitor, analyze, and report on key campaign performance metrics.
• Troubleshoot campaign delivery issues, ad serving errors, and reporting discrepancies.
• Optimize campaigns based on data insights and KPIs.
• Collaborate with internal teams to align media strategies with business goals.
• Stay up-to-date on industry trends and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field.
• 3+ years of experience in programmatic media buying.
• Proficiency with DSPs such as The Trade Desk, DV360, or MediaMath.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Experience with data analysis and reporting tools.
• Understanding of RTB, audience targeting, and ad exchanges.
• Ability to manage multiple campaigns and deadlines.
• Detail-oriented with strong organizational skills.
• Knowledge of digital marketing metrics and KPIs.

Nice to Have

• Experience with a specific DSP platform.

Qualifications

• Relevant work experience in programmatic media buying.
• Relevant certifications (implied by mention of factors affecting compensation).

Benefits & Perks

• Competitive hourly compensation range of $56.53 to $62.82.
• Access to benefits like subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.