Head of Media

About the Role

Key Responsibilities

• Lead creative and funnel strategy, including static images, videos, UGC, medical authority on camera, direct-to-VSL, and quiz funnels.
• Liaise with existing media advertising agencies and partners to ensure internal media team complements external strategies.
• Grow internal share of media spend by outperforming external agencies on KPIs related to profitable revenue at scale.
• Systematically test new media channels for profitable spend and revenue, then scale successful tests across offers and product lines.
• Manage and optimize online ad campaigns across platforms such as Meta, Google, Applovin, and Native.
• Drive landing page creation and optimization, including quizzes, listicles, and sales pages, to ensure high conversion rates.
• Contribute to long-term growth strategy by working on customer acquisition and media network expansion.
• Maintain a deep understanding of current media buying trends and tools, including new platforms like Veo3.

Requirements

• Experience managing $50M+ annual media spend and scaling campaigns to $100,000+ per day.
• Deep familiarity with Meta advertising platforms, including testing and scaling campaigns.
• Strong leadership skills, including communication, inspiration, networking, and talent attraction.
• Robust network of active media buyers and awareness of industry changes.
• Ability to produce or oversee creative production, including copy, videos, and landing pages.
• Skill in creating and writing advertorials and sales letter landing pages that convert.
• Comfort with holding ROAS targets and optimizing campaigns for profitability.

Nice to Have

• Experience scaling campaigns on additional networks such as GDN/YT, Native, AppLovin, or TikTok.
• Ability to do creative production work yourself or oversee it effectively.
• Existing network of media buying professionals and industry insiders.

Qualifications

• At least 3 years of experience in conversion optimization and senior-level media buying roles.

Benefits & Perks

• Highly competitive salary and bonus eligibility based on experience.
• Work from anywhere, provided performance and attendance in US hours.
• Unlimited vacation and major holidays off.