Sr. Director - Performance Marketing

About the Role

Key Responsibilities

• Serve as the overall leader for digital marketing across the Value Marketing portfolio, ensuring campaigns are performance-driven, brand-consistent, and customer-focused.
• Build an integrated ecosystem for acquisition using personalization, localization, and retargeting to maximize ROI across brands.
• Oversee digital acquisition channels including affiliates, email marketing, e-tail execution, and direct response.
• Lead the development of digital copy, imagery, and on-site content that is on-brand, compelling, and conversion-oriented for websites.
• Own digital analytics and reporting to forecast, optimize, and improve campaign performance; deliver actionable insights for demand generation and sales growth.
• Set the vision for the MarTech stack and work cross-functionally to bring the roadmap to life.
• Partner closely with paid media, creative leadership, CX, and MarTech teams to ensure integration of digital into broader marketing campaigns.
• Manage multiple digital agencies, ensuring high-quality, efficient output.
• Champion continuous improvement in digital marketing tools, strategies, and creative approaches to maintain a competitive edge.

Requirements

• 10+ years of progressive experience in digital marketing with a focus on 1:1 performance marketing.
• Proven track record of leading digital campaigns end-to-end for large, complex brands.
• Strong background in subscription, retail, or direct-to-consumer digital marketing.
• Experience managing significant budgets and demonstrating clear ROI from digital investments.
• Expertise in affiliate marketing, email, e-tail execution, and personalization.
• Proven success in partnering to develop an advanced MarTech stack.
• Strong creative instincts with an understanding of UX and conversion optimization.
• Proven success in managing and inspiring high-performing digital teams.
• Agency and client-side experience preferred.
• Ability to adhere to a hybrid schedule in office that includes at least 3 days in office (Tues-Thurs).

Nice to Have

• Experience in managing large-scale digital marketing teams.
• Experience with performance marketing tools and platforms.
• Experience working in a multi-brand environment.

Qualifications

• Formal educational background not explicitly specified, but extensive experience in digital marketing is required.

Benefits & Perks

• Health and wellness benefits including medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year, up to 6 personal days per year, parental leave, adoption assistance, and tuition assistance.
• Opportunity to receive additional compensation such as overtime, shift differentials, holiday pay, and allowances.
• Vacation starting at up to 15 days per year, increasing with service.