Assistant Manager, Brand Marketing - Collaborations & Special Projects, Gap

About the Role

Key Responsibilities

• Supporting the omnichannel development and execution of marketing in partnership with the Senior Manager.
• Developing creative briefs and partnering with brand creative teams on the development of marketing assets across multiple platforms; maintaining oversight to ensure creative is on-strategy and on-brand.
• Creating inspiring marketing briefs that combine a customer-first mindset with business priorities and a clear product point-of-view, leveraging inputs from various teams.
• Owning marketing/messaging calendar across marketing channels and supporting the brand calendar's content plan to drive engagement and business performance.
• Updating Go to Market plans regularly.
• Building partnerships with brand stakeholders and working closely with visual merchandising, online experience, styling, and photo planning teams.
• Supporting campaign performance reporting by pulling data for metrics and insights.
• Managing small projects and creating project plans/structures.
• Managing day-to-day merchant, markets, and partner communications for campaigns to ensure cohesive global execution.
• Adjusting strategies and content in-season as needed, collaborating with partners to ensure seamless customer experience.
• Seeking innovative ways of reaching customers through engaging stories and content.
• Participating in all marketing shoots pipeline and in-season activities, including content planning, content production, creative reviews, and final approvals.
• Partnering closely with the Social Media team to plan all content needed for the season.

Requirements

• 2-5 years of experience in consumer marketing; content marketing experience required.
• Team player with excellent interpersonal skills and strong collaboration abilities.
• Outstanding organization and communication skills (verbal, presentation, written) with high attention to detail.
• Ability to adapt quickly to support a fast-paced and evolving environment.
• Bring a positive can-do attitude.
• Ability to manage multiple high-priority projects simultaneously.
• Solid analytical skills with the ability to glean insights and tell stories from data.
• Proven ability to translate product stories into compelling marketing messages; a natural storyteller.
• Self-starter with curiosity and eagerness to test and learn.
• Social media savvy with a social media first mindset.
• High energy level and ability to thrive in a changeable environment.

Nice to Have

• Experience supporting integrated marketing campaigns.
• Experience working with cross-functional teams including creative, analytics, and merchandising.
• Knowledge of marketing tools and platforms.

Qualifications

• Relevant professional experience in marketing (2-5 years).

Benefits & Perks

• Merchandise discount for our brands: 50% off at Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet.
• One of the most competitive Paid Time Off plans in the industry.
• Up to five 'on the clock' volunteer hours each month.
• Extensive 401(k) plan with company matching contributions up to four percent.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.