Assistant Manager, Social Media - Ann Taylor

Ann Taylor

New York, NY

Full Time

Mid Level

62k-65k

17 days ago

Job Description

About the Role

The Social Media Assistant Manager at Ann Taylor is responsible for developing social media content strategies and executing the day-to-day responsibilities of all social channels and campaigns for the brand's global audience. The role involves close collaboration with creative, editorial, PR, and brand marketing teams to enhance brand presence and engagement through social media, monitoring community sentiment, researching trends, and managing content across platforms.

Key Responsibilities

Monitor all social channels to stay informed about community sentiment, trends, and discussions, and respond promptly to inquiries and customer service concerns, including during non-business hours as necessary.
Research emerging trends and opportunities to enhance content and social media activities.
Lead the ideation of compelling and innovative Lo-fi content ideas, partnering with creative and brand teams to capture, edit, and post content.
Develop and execute innovative contests, sweepstakes, and social media campaigns.
Leverage analytics platforms to prepare weekly and monthly reports.
Manage content posting across all priority social platforms, including Instagram, TikTok, and YouTube.
Develop, plan, and execute platform-specific social media strategies supporting brand goals and marketing objectives.
Assist in day-to-day social media management tasks such as content planning, editorial calendar management, reporting, and community management.
Assist in managing the brand's organic social media budget.

Requirements

2 to 3 years of professional experience in social media and digital strategy.
Bachelor's degree or equivalent.
Experience with iPhone photography/videography, editing tools, and Lo-fi social content creation.
Expert knowledge of Instagram, TikTok, X, Facebook, Pinterest, YouTube, etc.
Strong writing, editing, grammar, and communication skills.
Analytical mindset with experience using third-party tracking and analytics platforms like Bazaar Voice and Sprinklr.
Love of clothes and fashion.

Nice to Have

Experience with social media management tools and analytics platforms.
Creative skills in content creation and editing.
Experience managing social media budgets.

Qualifications

Bachelor's degree or equivalent educational background.

Benefits & Perks

Merchandise discount at select KnitWell Group brands.
Support for individual development and career mobility within the company.
Opportunities for community involvement through volunteer activities and philanthropic support.
Medical, dental, and vision insurance.
401(k) retirement plan.
Employee Assistance Program (EAP).
Paid time off and holidays.

Working at Ann Taylor

Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women. The company is committed to empowering employees, providing opportunities to expand skills, and supporting work-life balance through benefits and milestones. The culture emphasizes inclusivity, community involvement, and professional growth.

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