Social Media Manager - Kona Village

About the Role

Key Responsibilities

• Plan, develop, and execute a comprehensive social media strategy and editorial calendar for all organic content across the hotel's social media channels, based on Brand guidelines and copy tone.
• Follow long-range objectives aligned with yearly marketing KPIs such as engagement rate, follower growth, web traffic, and net revenue, devising strategies to achieve them.
• Stay ahead of social media trends, platform updates, and emerging technologies to optimize content strategy and performance.
• Conduct regular performance analysis and social media audits, delivering insightful monthly reports to property and corporate stakeholders.
• Manage social media agency, leading communication and biweekly meetings, and setting up the agency for success.
• Provide measurement of the impact of online presence on the hotel's overall business, including social media engagement and results, in monthly reports.
• Lead creation and curation of compelling, on-brand content (photo, video, copy) that aligns with brand guidelines and tone of voice.
• Plan, coordinate, and execute lifestyle photoshoots and video filming from concept to completion, managing stakeholders including photographers, videographers, models, and casting agents.
• Negotiate contracts with content creators, including usage rights and talent agreements.
• Sort, download, and organize all assets for web, social, press, and internal use, identifying gaps and content needs.
• Advise agency on managing all community interactions with a professional, timely, and on-brand tone.
• Monitor agency responses to comments, messages, reviews, and inquiries across all social media platforms, responding within 24 hours.
• Proactively manage online reputation by addressing guest comments to foster brand loyalty and customer satisfaction.
• Develop and manage influencer marketing programs, identifying and building relationships with relevant KOLs, influencers, and brand ambassadors.
• Work with agency on influencer collaborations, including outreach, negotiation, and managing content deliverables.
• Support guest needs on property, including site visits, and occasionally assist with media guests during evenings and weekends.
• Ensure brand alignment across all guest touchpoints and support promotion of property programming and activations.
• Create and update website content, working with the marketing team to keep web pages current.
• Oversee design processes for collateral projects and assist with re-ordering across departments.

Requirements

• Bachelor's degree in Marketing, Communications, Hospitality, Design, or a related field.
• Proven experience developing and implementing successful social media strategies and campaigns, preferably within luxury hospitality or related industries.
• Expert proficiency with social media management platforms such as Meta Business Suite, Emplifi, Facebook, Instagram, LinkedIn.
• Strong knowledge of Microsoft Office Suite and Mac applications.
• Knowledge of Adobe Creative Suite, particularly Photoshop, is highly preferred.
• Proficiency with social media analytics and reporting tools.
• Excellent internal and external communication skills, fluent in English.
• Strong aesthetic sense and ability to develop engaging content for a luxury audience.
• Ability to analyze data, derive insights, and make data-driven decisions.
• Highly organized with attention to detail, capable of managing multiple projects in a fast-paced environment.
• Collaborative team player with the ability to work independently.
• Problem-solving skills with good judgment and calmness under pressure.
• Professional presence and adherence to high standards of grooming and presentation.
• Ability to maintain confidentiality of guest and hotel information.
• Flexibility to work outside normal hours and contribute beyond immediate department when needed.

Nice to Have

• Experience with Adobe Creative Suite, especially Photoshop.
• Experience in luxury hospitality, lifestyle, or related industries.

Qualifications

• Bachelor's degree in relevant fields.

Benefits & Perks

• Salary range of $80,000-$100,000 annually.