Social Media Specialist - Firelands - Instructional Media

Bowling Green State University

Huron, IN

Full Time

Mid Level

3 days ago

Job Description

About the Role

The Social Media Specialist at Bowling Green State University, Firelands, focuses on managing daily social media activities and assisting in planning long-term social media strategies. The role involves creating content, monitoring brand presence, and analyzing social media trends to support the college's communication goals.

Key Responsibilities

Design social media strategies to achieve college/unit targets.
Create and publish original, high-quality content on social media platforms.
Assist in managing the college social media accounts to ensure up-to-date content.
Serve as a member of an interdisciplinary social media team.
Monitor brand mentions and build brand awareness.
Assist in interpreting analytics and social media trends.
Measure social media campaign success.

Requirements

Demonstrated knowledge of social media platforms such as Facebook, Twitter, Snapchat, Instagram, Pinterest.
Demonstrated ability to create graphics for social media campaigns.
Excellent interpersonal skills.
Demonstrated on-the-job initiative.
Scheduling flexibility including evenings and weekends when the building is open.
Positive customer-first attitude and professional image.
Ability to work independently, identify resources, and make independent decisions.
Ability to lead and work in a team environment.
Must maintain a professional attitude, behavior, and quality focus.
Must keep all passwords confidential and always maintain a secure environment.
Must possess the ability to work as part of a team in a fast-paced environment.
Must be self-motivated and have excellent problem-solving skills.
Must be alert and responsive to clients.

Working at Bowling Green State University

Bowling Green State University is an Equal Opportunity Educator and Employer. They are committed to ensuring equal employment opportunity for all applicants and encourage applications from all regardless of sex, race, veteran-status, disability, age, gender identity, genetic information, religion, or sexual orientation. They also provide accommodations for individuals with disabilities in accordance with the ADA Amendments Act (ADAAA).

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