Lead Content Strategist - Social Media Strategy, Tik Tok

Creative Circle

East Flatbush, NY

Freelance

Senior

3 days ago

Job Description

About the Role

Our publishing entertainment client is looking for an experienced Content Strategist to assist in developing a framework and strategy for growing their TikTok presence. The role involves leading creative vision, collaborating with stakeholders and creators, and ensuring content aligns with brand standards and platform trends. This position is with Creative360 (C360), Creative Circle's managed services division, which builds and manages creative and marketing project teams and dedicated studios for clients.

Key Responsibilities

Lead and define the creative vision for the client's TikTok content studio, establishing a consistent content approach.
Collaborate with internal stakeholders and external creators to concept and execute short-form video series, formats, and campaigns.
Guide a team of TikTok-native creators, providing direction, feedback, and approvals.
Stay on top of TikTok trends, formats, memes, audio cues, and cultural moments and leverage them to create relevant content.
Ensure all content maintains the highest standards of brand integrity, platform excellence, and creative originality.
Contribute to overall content planning, calendar development, and campaign integration with broader Disney Publishing initiatives.

Requirements

Minimum of 7 years of creative leadership experience in content, media.
Proven track record of success directing social content for TikTok or other short-form platforms.
Experience working with or managing creators.
Portfolio of relevant TikTok or vertical video work required.
Deeply fluent in platform trends, creators, formats, tone, and storytelling mechanics.
Creative director or senior content lead with experience building and leading digital-first content teams, ideally for a millennial and gen z audience.

Nice to Have

Experience building and leading digital-first content teams.
Experience with platform-specific storytelling mechanics and cultural moments.

Qualifications

Experience with TikTok or short-form video platforms.
Proven success in directing social content.
Portfolio demonstrating relevant work.

Benefits & Perks

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan.
Sick leave is provided where applicable by law.
A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Working at Creative Circle

The role is within a creative and innovative environment focused on digital-first content creation, with an emphasis on trend awareness, originality, and collaboration across internal teams and external creators.

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