Social Media Operations Specialist

About the Role

Key Responsibilities

• Maintain and monitor back-end integrations and API connections across national and local social media platforms.
• Track and manage user access and permissions within Meta Business Manager, TikTok Business Center, and other social platform dashboards.
• Support onboarding and maintenance of local club pages, ensuring proper connection to publishing and analytics systems.
• Troubleshoot access, connection, and tagging issues with external partners and platform support teams.
• Partner with internal teams and external vendors to ensure accurate data flow across Salesforce, Sprinklr, and other digital tools.
• Maintain up-to-date documentation of platform workflows, processes, and permissions.
• Identify and recommend opportunities for operational and systems improvements.
• Act as the liaison between external business listing partners/tools and franchisees, Field Marketing, Operations, and other internal stakeholders.
• Monitor all social media activities related to the brand and collaborate with external and internal partners to enhance member experiences and minimize brand risk.
• Lead club page expansion, reputation management, and online listing needs.
• Manage the full credential lifecycle for all social media accounts and related integrations, including creating, rotating, revoking, and securely storing login credentials.
• Own the local activation of comped memberships for agency partners, creators, PFFs, and influencers.
• Ensure timely delivery of Meta leads to local teams.

Requirements

• Bachelor's degree in Communications, Marketing, English or related discipline.
• 2+ years of experience in social media or digital marketing.
• Passionate user of social media & digital technologies with strong knowledge of social media best practices.
• Excellent writing, proofreading, and copy/editing skills.
• Strong computer literacy, including Adobe Creative Suite, PowerPoint, Google Drive, and Microsoft Office.
• Experience collaborating across departments and teams in high-pressure situations.
• Strong attention to detail, efficiency, and organization with the ability to prioritize.
• Excellent presentation and communication skills, effective across all organizational levels.
• Ability to establish and maintain effective, collaborative work relationships with diverse individuals internally and externally.
• Comfort and flexibility working in a fast-paced, ever-changing, deadline-driven environment.
• Cooperative team player with a positive, “can-do” attitude.
• Dedicated learner with a natural curiosity for growth.

Nice to Have

• Experience with Salesforce, Sprinklr, TikTok Business Center, and other digital tools.
• Knowledge of social media platform permissions and API management.
• Experience managing social media accounts and online reputation management.

Qualifications

• Bachelor's degree in Communications, Marketing, English or related discipline.
• 2+ years of experience in social media or digital marketing.

Benefits & Perks

• Hybrid work schedule out of our Hampton, NH Club Support Center.
• Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental, and vision benefits.
• Generous vacation and holiday pay.
• Volunteer days off.
• 401(k) Retirement plan.
• Employee Stock Purchase Program.
• Childcare reimbursement.
• Pet care reimbursement.
• Tuition reimbursement.
• Free learning and development programs.
• Discount programs including vacations, theme parks, shopping, and meal delivery services.
• Company-sponsored social events.
• Free Black Card membership and exercise incentives.
• Access to private gym at the Hampton, NH Club Support Center with locker rooms and Black Card area.
• Healthy breakfast and lunch options at the Club Support Center café.