Assistant Vice President, Marketing & Communications

About the Role

Key Responsibilities

• Responsible for the day-to-day development, assignment, and oversight of all marketing strategies, including direct mail, email, advertising, digital and social media, search engine marketing, video and content creation, and brand awareness.
• Responsible for the day-to-day development, assignment, and oversight of all marketing tools, technologies, and services including predictive data analytics, member journey mapping, personalized videos, influencer strategies, artificial intelligence, and online reputation management to streamline processes, gain efficiencies, and maintain relevancy.
• Lead, mentor, and develop the marketing team, fostering a culture of high performance, continuous improvement, and professional growth, including setting goals, providing feedback, and conducting performance evaluations.
• Track, measure, and analyze marketing and advertising campaigns, making data-driven decisions to improve results.
• Assist with the development, implementation, management, and tracking of the annual marketing plan and budget.
• Assist with reports and presentations on marketing activities and performance.
• Assist with maintenance of vendor contracts.
• Responsible for the creation and implementation of emergency and crisis communications for the organization.
• Ensure adherence to all marketing policies, procedures, audits, risk assessments, and industry compliance standards.
• Uphold brand standards, consistency, quality, timeliness, and effectiveness of all external communications.
• Participate in cross-department project teams to support strategic initiatives.
• Drive innovation and continuous improvement by adapting to changes, optimizing processes, and contributing to organizational growth.
• Support and uphold company culture by aligning work with the credit union's mission and values, serving as a role model for professionalism and collaboration.
• Maintain regular and reliable attendance, including punctuality.

Requirements

• Bachelor's degree in marketing, communications, business, or related field; equivalent experience considered.
• Minimum 8 years of progressively responsible experience in marketing or related field.
• Excellent written and oral communication skills, including strong copywriting, editing, and proofreading abilities.
• Self-starter with the ability to multitask in a fast-paced environment with minimal supervision.
• Proven experience leading diverse teams and managing projects from initiation to completion within deadlines and budgets.
• Proficiency in computer programs such as Microsoft Office.
• Strong cross-functional project management skills.

Nice to Have

• Knowledge of credit financial services, financial marketing, budgeting, and marketing regulations and compliance.
• Experience with a variety of marketing tools, technologies, and data analytics.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Minimum 8 years of experience in marketing or related field.

Benefits & Perks

• 100% employer-paid medical, dental, vision, disability, and basic life insurance for full-time employees.
• Low monthly premiums for eligible dependents.
• 401(k) plan with 3% contribution and matching up to 6% after three years.
• Bonus program based on organizational goals.
• Tuition Reimbursement after six months of service.
• Recognition program and employee referral bonus.
• Student Loan Repayment Assistance after six months of service.
• Consumer loan rate discounts.
• Over two weeks' vacation, 11 paid holidays, and 10 sick days annually.
• Work schedule generally Monday through Friday, 8 a.m. to 5 p.m., with telecommuting options.