Assistant/Associate Marketing Director, Viking Penguin Nonfiction - PRH - (Hybrid)

About the Role

Key Responsibilities

• Generate, implement, and analyze creative marketing campaigns in conjunction with the Marketing Director and work independently to execute plans
• Coordinate digital advertising campaigns by strategizing targeting and copy, and collaborating with an internal design department on creative concepts and direction
• Develop imprint and author social media strategy around a book's release, including content creation, messaging, and audience activation
• Identify and spearhead outreach to potential publication partners such as influencers, networks, organizations, and brands
• Communicate key campaign updates with internal stakeholders, and externally with authors and agents
• Attend and contribute to new-author acquisition meetings and proposals
• Contribute to social media accounts across all imprints and platforms

Requirements

• Minimum 6 years prior related experience in publishing, marketing, publicity, or social media, with experience working on creative and strategic campaigns
• Prior experience writing advertising copy or briefs for creative teams, with fluency in leading digital advertising platforms, benchmarks, and metrics
• Working knowledge of established and emerging social media platforms, with experience generating content for brand or author channels
• Ability to juggle multiple tasks, keep track of deadlines, and work collaboratively across teams
• Highly organized with a strong attention to detail
• Clear and effective presentation and written communication skills

Nice to Have

• Interest in spotting and contributing to trending content

Qualifications

• Educational background is not explicitly specified but implied experience and skills are required

Benefits & Perks

• Full-time employment with comprehensive benefits including Medical/Prescription drug insurance, Dental, Vision, Flexible Spending Accounts, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance, and generous paid time off
• Salary range of $85,000 - $93,000 with eligibility for annual profit award or bonus